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"Businesses that embrace a culture of innovation, leverage technology for business outcomes, and enable their people, will thrive and will be here in 10 years time"

How do you reinvent your business model to remain relevant and to protect your company for the future?

It is a question that many CEOs are trying to answer. And they are trying to answer it at a time of major change, disruption and transformation - from technological advancements to shifting geopolitical sands to heightened economic uncertainty.

In this episode of The Tech Agenda, Amy Ball, Transformation Leader, PwC Ireland, talks to Ian Kehoe about the business of business reinvention. Ball also talks about the results of PwC’s 2025 CEO survey, discusses how businesses can prepare for disruption, and gives her assessment on emerging issues such as climate investment and GenAI.

The Tech Agenda podcast series is sponsored by PwC.

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