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The Sweet Science of Selling

The Sweet Science of Selling

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In this Pocket Sized Pep Talk, you’ll learn:

  • Why the early part of a sales conversation should feel like the “feeling out rounds.”
  • How asking tougher, more direct questions creates productive discomfort.
  • The real meaning behind “staying on the cut” when a customer reveals a challenge or pain point.

When you believe in your solution, applying pressure isn’t aggressive — it’s responsible. Your role is to help customers confront challenges before they grow into crisis-level problems, and that requires timing, courage, and well-placed questions.

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