In this episode of The Sustainable Angler, I sit down with legendary angler, author, conservation advocate, and 1% for the Planet co-founder Craig Mathews. Craig recently co-authored a new book with Mauro Mazzo and Yvon Chouinard called Pheasant Tail Simplicity — a reflection on the lessons learned from a lifetime of fly fishing, fly tying, and protecting the wild places we love.

Craig shares the inspiring story behind how he and Yvon started 1% for the Planet, and how giving back isn’t just good for the planet — it’s good for business. We also discuss how climate change is impacting Montana, what hunters and anglers can do to advocate for public lands and climate action, and hear some of Craig’s favorite conservation success stories from the field.

If you care about fly fishing, conservation, and building a purpose-driven business, this is an episode you won’t want to miss.

Special thanks to Craig for leading by example and for all he continues to do to protect what he loves, and thanks for listening!

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For more resources, or to learn how Emerger Strategies can help your brand turn sustainability into a competitive advantage by making it simple, strategic, and profitable, visit www.emergerstrategies.com.

Follow us on Instagram @emergerstrategies and @thesustainableangler and stay tuned for more insights from leaders at the intersection of conservation, business, and the outdoors.

In this episode of The Sustainable Angler, I sit down with Scotty Davis from the American Saltwater Guides Association to discuss critical changes looming over our redfish fishery. South Carolina and Georgia’s Department of Natural Resources is considering lowering the Spawning Potential Ratio (SPR) for redfish from 40% to 30%—a move that would forever compromise the health and recovery of this iconic species.

Scotty explains what’s at stake, why keeping the 40% SPR is essential, and how outdated regulations—unchanged for more than 30 years—must finally be addressed to protect redfish for future generations. We also break down what anglers, guides, and conservationists can do to make their voices heard through public comments and direct outreach to legislators.

🚨 Action Alert: Learn more at: The American Saltwater Guides Association website. Make your public comment before 11:59 PM EST on October 1st at Atlantic States Marine Fisheries Commission.

Get Involved. Don’t let redfish management go backward.

This is more than policy—it’s about protecting the future of our fishery.

🎣 Like what you heard?

Subscribe to The Sustainable Angler wherever you get your podcasts and leave a review to help us grow the conversation around sustainable business in the fishing and outdoor industries.

For more resources, or to learn how Emerger Strategies can help your brand turn sustainability into a competitive advantage by making it simple, strategic, and profitable, visit www.emergerstrategies.com.

Follow us on Instagram @emergerstrategies and @thesustainableangler and stay tuned for more insights from leaders at the intersection of conservation, business, and the outdoors.

In this episode of The Sustainable Angler, I sit down with National Geographic photographer, and TED speaker, and Executive Director of Naturaland Trust, Mac Stone to talk about the power of imagery in protecting wild places. Mac and I go back to 2008, when we first met working at the A Bar A Ranch in Wyoming, and we trace his journey from field biologist in the Everglades and Francis Beidler National to globally recognized storyteller.

We dive into:

• How photography shaped public opinion of the Everglades through his book Everglades: America’s Wetland
• Surprising discoveries while working with National Geographic—from unmarked Revolutionary War graves to the ancient secrets of cypress “ghost forests”
• The mystery of the ghost orchid’s pollinator and the film Chasing Ghosts
• Why protecting ecosystems like the Everglades and Francis Beidler Forest is essential to biodiversity, freshwater health, and our collective history

You’ll also hear how grassroots conservation efforts helped stop a major threat to the largest intact old-growth cypress and tupelo forest on earth. Mac’s stories reveal not only the fragility of these ecosystems, but also the hope and lessons they hold for restoration and protection around the world.

This episode is brought to you by: Emerger Strategies and A New Earth Project -- The Sustainability Initiative of Atlantic Packaging.

🎣 Like what you heard?

Subscribe to The Sustainable Angler wherever you get your podcasts and leave a review to help us grow the conversation around sustainable business in the fishing and outdoor industries.

For more resources, or to learn how Emerger Strategies can help your brand turn sustainability into a competitive advantage by making it simple, strategic, and profitable, visit www.emergerstrategies.com.

Follow us on Instagram @emergerstrategies and @thesustainableangler and stay tuned for more insights from leaders at the intersection of conservation, business, and the outdoors.