Most home service owners think their tech problems are about tools. Jenny Benbrook would argue they’re about structure and intention. She’s spent years inside contractor tech stacks, and what consistently creates chaos isn’t bad software, it’s under-utilization, single-point failure risk, and buying tools without a plan.

Jenny is the founder of Powerhouse Consulting Group, where she helps HVAC, plumbing, and electrical businesses actually get ROI from the software they already pay for. Her background spans marketing, data, and field service operations, giving her a clear view into why most contractors only use about 30% of their core systems.

In this episode, we dig into the “super user” risk that can cripple a business overnight, shiny object syndrome in contractor tech, and why technology often becomes a silent profit killer. Jenny breaks down how to think about tech like a business plan, not a collection of subscriptions.

We also talk about tech budgets, license waste, adoption resistance from technicians, and why explaining the “why” matters more than forcing compliance. Jenny shares how to build an intentional tech roadmap that supports growth instead of creating overwhelm.

This conversation is for owners who feel buried in systems, frustrated by software spend, and want technology to actually make the business easier to run.

What You Will Learn in This Episode

• Why most contractors only use ~30% of their software
• The “super user” risk and how it exposes your business
• Why shiny object syndrome drains profit
• How tech quietly becomes a productivity killer
• What a real technology plan looks like
• Why license waste is more common than owners realize
• How much contractors should budget for tech
• Why adoption fails without explaining the “why”
• How to reduce resistance from technicians
• How to turn technology into leverage instead of noise

More From Profit & Grit

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Follow the show for weekly interviews with HVAC, plumbing, and home service owners and experts who share what it really takes to grow, scale, and profit in the trades.

If you listen to any of the following shows, we’re sure you’ll love ours too! To The Point Home Services Podcast, Toolbox for the Trades, Masters of Home Service, Home Service Business Coach With David Moerman, BlueCollar.CEO, The Home Service Expert Podcast, Next Level Pros, Blue Collar Business Podcast, Home Service Millionaire with Mike Andes, The Contractor Fight with Tom Reber, and Blue Collar Success Group.

🎙️ Profit & Grit by Tyler Martin
Real stories. Real strategy. Real results for service-based business owners.

🔗 Website: ProfitAndGrit.com
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Tyler Martin, a fractional CFO for home services and the trades

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