You've probably seen the stat shared on Instagram. A coach drops it in their sales page. Someone quotes it on a podcast. Ninety five percent of your behaviour is driven by your subconscious mind and everyone nods, shares it, repeats it. But here's the question nobody is actually answering, what does that mean for your real life? For your business? For the pattern you keep finding yourself in despite knowing exactly what you should do?

In this episode, I go deep on the mechanics of the 95% problem. The actual mechanism, what your subconscious is doing, why your conscious mind keeps running out of road, and why the gap between what you want and what you do isn't a discipline problem, a strategy problem, or a you problem.

This is the foundational episode of the Under the Surface series and if you've ever wondered why you keep ending up in the same place despite everything you know, this one is for you.

Topics covered on The 95% Problem:

• Why the 95% stat gets thrown around and what the research actually says
• The iceberg model - what the conscious and subconscious minds are actually doing
• The prefrontal cortex - the brain's executive centre and why it's the last part to develop
• The three things your subconscious is doing simultaneously without your awareness
• Why your subconscious patterns are protection, not punishment
• The gap, why conscious effort alone will never create lasting change
• How to tell in real time whether you're operating from your 5% or your 95%

Connect with Rebecca Haydon:

1. Apply to work with me
2. The Subconscious Membership
3. Come say hi on Instagram | Facebook | YouTube

Related episodes you may enjoy:

Ep 277. Why You Keep Self Sabotaging Your Business Success (The 3 Subconscious Handbreaks)

ALL IN : Three Month Mini Mind

You had a strong month, the best one yet and instead of letting it land, you exhaled, went quiet, and within weeks you were barely talking about your offers again.

Or you wrote the post. The one that actually said what you think and then you read it back, decided it was too much, and posted the safe version instead.

Or you sat down to finally work on your own business, the thing that would actually move the needle and within ten minutes you were back in your client's messages.

This is the subconscious handbrake and it shows up in three specific places in high achieving women's businesses, every single time.

In today's episode I'm introducing the IVL Method for the first time, the framework I've been using with my clients for years and have finally given a name to. I'm breaking down exactly what's running underneath the income handbrake, the visibility handbrake and the leadership handbrake at a subconscious level, where each one comes from, what it looks like in real life, and the digging prompts that will help you start to see which one is yours.

Topics covered in this episode:

1. What the subconscious handbrake actually is and why it doesn't feel like sabotage when it fires
2. The income handbrake - what it looks like, what your subconscious relationship with money has to do with it, and the digging prompts to find yours
3. The visibility handbrake - why this isn't a confidence problem, what your subconscious has stored about being seen, and the prompts to go deeper
4. The leadership handbrake - why overdelivering feels impossible to stop, what your subconscious decided about putting yourself first, and how to start seeing it
5. Introducing ALL IN, the three month container built around the IVL Method

Connect with Rebecca Haydon:

ALL IN is open now - we start 20th April: www.rebeccahaydon.com/all-in

• Apply to work with me
• The Subconscious Membership
• Come say hi on Instagram | Facebook | YouTube

You have a groove. A neural pathway your brain has been running so automatically, so invisibly, for so long, you've started to mistake it for your personality.

In this episode, I breaks down one of the most powerful concepts in neuroscience, neurons that fire together wire together and what it actually means for the patterns showing up in your business right now.

Why you keep returning to the same income level, why the good months don't stay, why something pulls you back every single time expansion arrives.

By the end of this episode that pattern has a name and once you can name it , everything changes.

Topics covered in this episode:

1. Why some women hit their next level and stay there and why others keep returning to the same familiar place
2. What neurons that fire together wire together actually means and why it matters for your business
3. How your brain builds grooves from past experiences and runs them automatically every time expansion arrives
4. Why the going quiet, the backend retreat, and the pulling back are not character flaws they are a sequence
5. Why willpower, positive thinking and surface level behaviour change cannot override a subconscious groove
6. What actually changes a deep subconscious pattern and why the work has to happen at the level it was built
7. Questions to help you find your own groove and understand how deep it runs

1. Apply to work with me
2. The Subconscious Membership
3. Come say hi on Instagram | Facebook | YouTube