Wellness is on the minds of consumers across all key demographics, and new research from Circana reveals some major shifts in how shoppers view the topic. Today, consumers are taking a more holistic approach to wellness, which encompasses physical, mental, emotional, and functional needs. And this evolution is reshaping purchasing decisions across all age groups, challenging retailers to adapt their strategies to meet distinct generational priorities. Sally Lyons Wyatt, global executive vice president and chief advisor at Circana, will take a deep dive into Circana’s new data on the consumer mindset around wellness and discuss how retailers need to adapt to meet current-day needs.

The private label industry continues to grow, and retailers are looking to expand their assortments in an effort to add to their selections and provide shoppers with products that offer quality and value. In Episode 39 of Store Brands Spotlight, Celeste Costa, head of Sales and Marketing at Wyda Packaging USA, discusses how private label growth has impacted Wyda, current trends in the marketplace, and where the conversation around sustainability stands currently.

Sales of private brand products continue to grow, and retailers are not dialing back their product development efforts as they work to meet continued consumer demand for quality products that offer good value. But are retailers doing enough to connect their expanding private brand assortments with the digital shopping tools that are now in the hands of consumers? Tom Cosgrove, director of Industry Relations with FMI - The Food Industry Association, and Chris Costagli, vice president of Thought Leadership with Nielsen IQ, discuss the findings of FMI’s new report, Private Brands At The Digital Crossroads, A Call To Lead In Omnichannel Grocery Retail.

Lizette Gomez, director of Marketing at Vallarta Supermarkets, discusses the grocer’s ongoing sustainability efforts, touching on initiatives currently in place and what’s ahead in 2026 and beyond.

Michelle Beck, director of Own Brands Merchandising with The Fresh Market, and Michael Duffy, senior vice president with Equator Design, discuss the effort by The Fresh Market to overhaul the packaging designs of its private label assortment, the motivating factors behind the change, and the impact the new designs have had on sales.

Renee Caceras, head of Retail Media at StackAdapt, shared her expertise on how holiday campaigns need to evolve beyond a one-size-fits-all approach to meet the needs of today’s shoppers.

In Episode 34 of Store Brands Spotlight, we spoke with Stuart Aitken, president and CEO of Circana, who provided an overview of the current mindset of consumers, notable shopping trends retailers need to watch, and how the year's first eight months may foretell how consumers will shop for their holiday needs.

In Episode 33 of Store Brands Spotlight, we spoke with Shekar Raman, CEO of Birdzi, a company that employs AI and data science to gain consumer insights on behalf of its customers. Raman shared insight into how retailers should be using AI to help grow their business.