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Consistency is king. 👑

1. Not talent.
2. Not tactics.
3. Not luck.

Most marketing doesn’t fail because it’s bad. It fails because it’s inconsistent. One week on, three weeks off. A flurry of activity… then silence. Hope instead of process. Consistent marketing, driven by the right systems, is what creates predictable growth.

If you want to understand:

1. Why most marketing doesn’t work
2. Why consistency beats cleverness
3. And the three systems you need to make marketing stick

Join me at my free live event:

🎯 Why Marketing Doesn’t Work and the Three Systems You Need to Overcome It

👉 Register here:
https://results-mastery.com/results-mastery-the-3-key-marketing-systems-for-predictable-business-growth/

Stop starting. Start systemising.

If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.

Support the show

Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

Website

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Ever feel like your marketing sometimes works… and sometimes doesn’t That’s not bad luck. That’s a lack of a system. All marketing works, but without a structured marketing system:

1. You can’t repeat results
2. You can’t scale what’s working
3. And you’re constantly starting again

Most businesses don’t need more marketing. They need a better marketing system. I’m running a free event where I’ll show you:

✔ Why most marketing fails
✔ The 3 key marketing systems every business needs
✔ How to create predictable, measurable growth

🎟 Why Most Marketing Doesn’t Work and What to Do About It

👉 Save your seat here:
https://results-mastery.com/results-mastery-the-3-key-marketing-systems-for-predictable-business-growth/

So stop hoping your marketing works and start engineering it to work.

📩 Questions? Email me: steve@results-mastery.com
📞 Or call: 0114 303 2952

If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.

Support the show

Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

Website

Send us a text

Random Acts of Marketing May Be Killing Your Business Potential

Are you busy with marketing… but not seeing consistent results?

Posting here. Trying ads there. Sending the odd email. It feels like marketing — but it’s often the fastest way to waste time, money, and momentum.

In this video, I explain why random acts of marketing quietly sabotage business growth — and what successful businesses do differently.

You’ll discover:

1. Why “doing more marketing” is rarely the answer
2. The hidden cost of unmeasured, disconnected activity
3.How to replace chaos with a clear, predictable growth system
4. The simple shift that turns marketing into a profit centre, not a frustration

After 30+ years helping business owners grow, often in tough markets. I’ve seen this pattern repeatedly. The businesses that win aren’t louder… they’re more focused, more disciplined, and more consistent.

👉 If you want marketing that actually works, this video is for you. If you want some free help, then siggn up for my up and coming Results Mastery Live Event.

Sign up here - https://results-mastery.com/results-m...

🚀 Ready to Improve Your Marketing Results? If you’re serious about turning your marketing into measurable growth:

✅ Book a free Results Awareness Meeting
📧 Email: steve@results-mastery.com
📞 Call: 0114 303 2952
🔍 Take the Self-Assessment Marketing Audit
👉 https://results-mastery.com/results-q...
🎧 Listen to the Results Mastery Podcast
👉 https://stevemillssresultsmasterypodc...
🌐 Visit Results Mastery
👉

If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.

Support the show

Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

Website

Send us a text

Welcome to the Results Mastery Podcast. In this episode I talk about the importance of systems compared with tactics. I also invite you to a free live Results Mastery event showing business owners how to replace random marketing activity with simple systems that deliver consistent sales and marketing results.

Built from 30+ years’ experience helping over 10,000 businesses worldwide move from guesswork to predictable growth.

Stop Guessing and Start Growing Predictably

Most business owners are busy, but busy does not equal growth.

If your marketing feels random, inconsistent, or hard to measure, this live session will change how you think — and act — forever.

Join this live Results Mastery event and learn the 3 marketing systems every growing business needs.

✔ Simple to use and learn

✔ Practical strategies for quick wins

✔ Proven ideas that create better results

✔ Designed for coaches, consultants, advisors, trainers and other small businesses

✔ Free bonus advisory 121 meeting with Steve Mills

To sign up for the next Results Mastery Live Event for free and online, please click on the link below:

https://results-mastery.com/results-mastery-the-3-key-marketing-systems-for-predictable-business-growth/

If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.

Support the show

Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

Website

Send us a text

Let me ask you an uncomfortable question…

Is your website actually generating leads and sales, or is it just sitting there looking nice?

For most small business owners, their website is supposed to be their hardest-working salesperson. In reality, it often does the opposite:

1. Visitors arrive… then leave

2. Enquiries are inconsistent

3. Traffic doesn’t convert into sales

4. The phone doesn’t ring often enough

5. And nobody really knows why

If that sounds familiar, you’re not alone. In fact, you are part of the 99% of businesses that do not win very much or any sales from their website, and it’s exactly why this seminar exists.

The real problem with most business websites:

After reviewing thousands of small business websites, I see the same issues again and again:

❌ No clear message
❌ No obvious next step for visitors
❌ Weak or missing calls to action
❌ No trust-building elements
❌ No structure designed to convert
❌ No measurement of what’s working

The result?

Lost leads. Lost sales. Lost profit.

Your website shouldn’t be an online brochure.
It should be a sales machine.

What this Podcast will show you

“Turning Your Website Into a Sales Machine – The 10 Elements Every High-Converting Site Needs” is a practical, interactive Q&A seminar designed to help you:

✔ Understand why visitors aren’t converting
✔ Learn the 10 non-negotiable elements of a high-performing website
✔ Increase enquiries without increasing traffic
✔ Turn your website into a 24/7 lead generator
✔ Build trust, credibility and authority instantly
✔ Spot quick wins you can implement immediately

No jargon. No web designer waffle.
Just clear, proven principles that drive real results.

Understand what actually drives conversions

Most website problems aren’t technical — they’re strategic.
And once you see them, you can’t unsee them.

Who this Podcast is for...

This session is ideal if you own or run a small business. If you rely on your website for leads or credibility, but you feel your website “should be doing better”. If you want more enquiries without more ad spend and if you are serious about improving sales and profit.

If your website isn’t converting, it’s costing you money every single day.

What’s at stake

Even a small improvement in conversion rates can mean:

📈 More leads
📈 More sales
📈 Higher profit
📈 Better return on marketing spend

You need a website that has more website traffic and converts better.

Next steps

📩 Email: steve@results-mastery.com

📞 Call: 0114 303 2952
🌐 Website:

If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.

Support the show

Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

Website

Send us a text

Podcast Introduction — The E-Myth & Why Most Small Businesses Don’t Work

Welcome to the Results Mastery podcast with me, Steve Mills. Today, we’re diving into one of the most important business books ever written — The E-Myth by Michael Gerber. If you’ve ever wondered why so many small businesses struggle, burn out, or simply never reach their true potential, this episode is for you.

Gerber famously said that most small businesses don’t work… the people who run them do. And that’s the problem.

In this episode, I’m going to unpack why so many business owners find themselves overwhelmed, stuck working in the business instead of on it, and constantly spinning plates just to keep things going. More importantly, I’ll share what you can do about it — practical strategies to break free from the “technician’s trap,” build real systems, and create a business that works profitably and predictably without consuming your life.

After over 30 years helping over 10,000 small businesses grow, I can tell you this: the principles in The E-Myth are not just theory. They’re real, they’re proven, and when applied properly, they transform results. My clients have doubled, tripled and, in some cases, completely turned their businesses around simply by implementing what Gerber teaches — combined with disciplined execution and continuous improvement.

So settle in, get focused, and let’s explore why your business might not be working as well as it should… and what you can do starting today to change that.

If you'd like, I can also create:

✅ A shorter intro for social media
✅ An outro with CTAs to your website, podcast, or Results Awareness Meeting
✅ A full episode script or show notes
Just tell me what you need!

Your Standard Offer & CTA

If you’re a small business owner and you want help applying these principles to your business, book a free meeting with me, Steve Mills.

📩 Email: steve@results-mastery.com

📞 Phone: 0114 303 2952
🔗 Marketing Audit: https://results-mastery.com/results-quiz/

🎙️ Results Mastery Podcast: https://stevemillssresultsmasterypodcast.buzzsprout.com/

🌐 Website: https://results-mastery.com/

If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.

Support the show

Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

Website

Send us a text

Introduction

"Imagine your small business not just surviving but dominating in 2026. This podcast is your exclusive sneak peek into the future, uncovering the essential trends and growth strategies that will keep you ahead of the curve. Get ready to future-proof your business and unlock sustained success."

The Great Digital Divide: Bridging the Tech Gap

AI-powered automation: How small businesses can leverage AI for efficiency, from customer service bots to predictive inventory.

Hyper-personalisation: Using data to create unique customer experiences and targeted marketing campaigns.

Cybersecurity in the spotlight: essential steps for safeguarding sensitive data and building customer trust in a digital-first world.

Evolving Customer Expectations: Beyond Price

• Sustainability as a selling point: How eco-conscious practices and ethical sourcing attract a growing consumer segment.
• Experience economy: Shifting focus from product to memorable customer interactions and community building
• Subscription fatigue & micro-offerings: Adapting to new consumer habits with flexible payment models and niche product bundles.

The Gig Economy and Workforce Revolution - The worldwide small business

• Hybrid talent models: Integrating freelancers and remote workers into your core team for scalability and specialised skills.
• Upskilling and reskilling: Investing in your current workforce to meet the demands of emerging technologies and changing job roles.
• Employee well-being and retention: Creating a supportive work environment to combat burnout and attract top talent in a competitive market.

Niche Domination and Local Connection

• Hyper-local marketing strategies: Utilising geo-fencing and community events to capture and retain local customers.
• Specialisation is salvation: identifying and dominating a specific market niche rather than broad competition.
• Community building platforms: Leveraging social media and online forums to foster a loyal customer base and brand advocates.

If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.

Support the show

Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

Website

Send us a text

Why Every Business Must Understand and Use AI for Marketing Success

Hello, my name is Steve Mills and welcome to the Results Mastery Podcast - the show where we help you achieve measurable growth in your business using proven marketing strategies and practical tools that really work.

Today, we’re diving into one of the most powerful shifts in marketing history - the rise of Artificial Intelligence, or AI. And specifically, why understanding and using AI is no longer optional if you want to stay competitive and profitable in business.

🎯 Segment 1: Why AI is Transforming Marketing

AI has changed everything — from how we analyse customer data to how we create content, automate campaigns, and even predict future sales.

Here’s the truth:

If you’re still doing your marketing the way you did three years ago, you’re already behind.

AI gives small businesses access to the kind of insights and automation that used to require big teams and big budgets. It’s levelling the playing field.

With the right tools, you can now:

• Identify your best prospects automatically.
• Create personalised messages that convert.
• Save hours each week on admin and content creation.
• And make marketing decisions based on real data — not guesswork.

💡 Segment 2: Why Most Businesses Miss Out

Most small business owners know AI is important — but they don’t know where to start.

They worry it’s too technical, too expensive, or too complicated.

But that’s not true anymore.

The challenge isn’t the technology — it’s understanding how to apply it to your marketing so it actually drives results.

That’s exactly why I created the Results Mastery AI Advisor.

🚀 Segment 3: Introducing the Results Mastery AI Advisor

The Results Mastery AI Advisor is like having me — with 30 years of marketing experience — available 24/7 to help you grow your business.

It’s designed to:

• Give you step-by-step marketing strategies tailored to your business.
• Create persuasive marketing copy — from emails to ads to social posts.
• Build detailed action plans that focus on results and accountability.
• Recommend the best frameworks, tools, and tactics for your goals.
• And even help you overcome roadblocks like lack of time, confidence, or clarity.

This isn’t just another AI chatbot.

It’s a marketing partner trained on decades of real-world business growth results.

Just ask it:

• “How can I get more leads from LinkedIn?”
• Or “What’s the best way to improve my website conversions?”
• Or even, “Write me an email to follow up with cold prospects.”

You’ll get actionable, proven advice — instantly.

📈 Segment 4: Real-World Results

You’ve heard me talk about results before — because that’s what ma

If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.

Support the show

Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

Website