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The Steel Kings Podcast

The Steel Kings Podcast

De : Jared Ledford
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The Steel Kings Podcast brings real conversations from the front lines of the shed and metal building industry. Hosted by Jared Ledford and Eric Olson, each episode dives into business, leadership, and innovation—sharing stories and strategies from builders, dealers, and industry changemakers across America.

© 2026 The Steel Kings Podcast
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    Épisodes
    • Episode 43 - Post Frame WINS w/Randy Chafee
      Jan 13 2026

      Ready to sell buildings people actually feel safe choosing? On this episode of the Steel Kings Podcast, we sit down with industry veteran Randy Chaffee to break down how post-frame construction can unlock bigger, cleaner wins for dealers who currently sell sheds or tubular steel.

      The through-line is trust. Customers buy from people they know, like, trust, and feel safe with—and the fastest way to earn that confidence is by pairing real expertise with credible partners and a clear path through codes, engineering, and permitting.

      We unpack a hybrid sales playbook that blends road relationships with digital leverage. Trade shows still matter, but video calls, configurators, and podcast content accelerate follow-through and keep projects moving when decisions stall. That force multiplier lets you serve more customers without sacrificing the personal touch that built your reputation in the first place.

      We also get practical about the differences between steel and post-frame—where each system shines, where approvals slow things down, and why standards, education, and advocacy supported by the National Frame Building Association give post-frame a smoother runway for mid- and high-ticket projects.

      If you’ve ever lost a bid at the last minute because a customer “thought it would be wood,” this conversation is your pivot plan. We map a smart on-ramp from small outbuildings to complex shops and barndominiums, explain when to say no to protect your brand, and show how to borrow credibility from established manufacturers as you level up. We also spotlight NFBA certification, peer networking, and the Women in Post-Frame community helping shape the industry’s future.

      Join us in Oklahoma City, February 25–27, for the NFBA Conference & Expo to meet the people, tools, and ideas that can raise margins and reduce friction in your sales process.

      If this episode sparked ideas, subscribe to the Steel Kings Podcast, share it with a builder who’s ready to grow, and leave a quick review. Then tell us the one obstacle keeping you from adding post-frame this quarter.

      This episode’s sponsor:
      Studio Sponsor — J Money LLC

      🔗 Subscribe for More:
      👉 YouTube: https://www.youtube.com/@thesteelkings
      🎧 Spotify: https://open.spotify.com/show/6rlzLCXGxvNvozwha26aAq
      🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-steel-kings-podcast/id1849738908

      Watch This Episode on YouTube > https://youtu.be/ktOqkH8CAQE

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      39 min
    • Episode 42 - The Steel Kings - NFBA Kickoff w/Joe Shimp and Morgan Arwood
      Jan 6 2026

      Ready to stop building in a silo and start building with momentum? On this episode of the Steel Kings Podcast, we sit down with leaders from the National Frame Building Association to unpack how post-frame professionals turn shared knowledge into faster timelines, safer jobsites, and stronger margins.

      NFBA President Joe Shimp and Membership Director Morgan Arwood pull back the curtain on benefits that actually matter on Monday morning: OSHA-savvy legal guidance, education that sharpens both field execution and business operations, and a network where competitors often become collaborators.

      We break down what a modern trade association can do that no single company can—advocate on codes with real authority, centralize technical guidance, and curate training that elevates entire teams. The NFBA culture stands out: builders, engineers, and suppliers share playbooks without ego. That openness shows up in fewer callbacks, tighter specs, and crews that scale with the work. We also explore the NFBA Foundation’s scholarships and research—practical answers to the workforce challenges every owner feels.

      If 2025 had you juggling risk, hiring, and pricing pressure, membership may be your simplest leverage point for 2026. From retirement options and technology purchasing programs to webinars and a full education curriculum, these tools compound over time. And it all converges at the Oklahoma City Expo, February 25–27—a three-day sprint to meet decision-makers, test ideas, and leave with a contact list that pays for itself.

      Join us, say hello on the floor, and bring your questions. Subscribe to the Steel Kings Podcast, share this episode with someone who needs a push, and leave a quick review to help more builders find the show.

      This episode’s sponsor:
      Studio Sponsor — J Money LLC

      🔗 Subscribe for More:
      👉 YouTube: https://www.youtube.com/@thesteelkings
      🎧 Spotify: https://open.spotify.com/show/6rlzLCXGxvNvozwha26aAq
      🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-steel-kings-podcast/id1849738908

      Watch This Episode on YouTube > https://youtu.be/HhtP5kRMrsM

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      39 min
    • Episode 41 - The Steel Kings - Building Friendships w/ShedGeek and Cord Koch
      Dec 30 2025

      A small industry feels big when the right people link arms. We close the year on the Steel Kings Podcast with honest wins, a few hard lessons, and a clear plan to help shed, metal building, and post-frame professionals grow in 2026—without losing the heart that got us here.

      In this episode, we lay out what’s ahead: a focused pole barn education series leading into NFBA, dealer spotlights that highlight what’s working on the ground, and a consumer-first video push designed to meet buyers where they scroll—with fast, clear answers to real questions.

      We dig into strategy that actually moves the needle: financing options that reduce friction at the lot, digital tools that generate qualified leads, and content that explains site prep, delivery, and build quality in plain language. If you’re a dealer or installer, consider this your invitation to get involved. If you’re a manufacturer or vendor, this is an opportunity to support education that lifts the entire category. And if you’re a buyer doing research, expect practical videos that help you confidently compare a prefab shed, a custom metal building, or a post-frame build.

      Underneath the tactics is what keeps us steady—friendship, faith, public service, and a shared belief that business works best when it serves people. You’ll hear stories about showing up for community, thanking mentors, and making room for missions work—proof that strong companies are built by grounded people.

      We’re grateful for every download, handshake, and candid critique this year—and we want more of it.

      Want to be featured, ask a tough question, or help shape what’s coming next? Reach out and tell us what would help you sell more, build better, or buy smarter. If this episode resonated, subscribe to the Steel Kings Podcast, share it with a friend who needs encouragement, and leave a review so more builders and buyers can find us.

      This episode’s sponsor:
      Studio Sponsor — J Money LLC

      🔗 Subscribe for More:
      👉 YouTube: https://www.youtube.com/@thesteelkings
      🎧 Spotify: https://open.spotify.com/show/6rlzLCXGxvNvozwha26aAq
      🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-steel-kings-podcast/id1849738908

      Watch This Episode on YouTube > https://youtu.be/0wAhpt5KCPM

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      52 min
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