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The Startup Different Podcast

The Startup Different Podcast

De : David and Chris Sinkinson
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SIGNAL AWARDS 2025 - BEST INDIE PODCAST - SILVER COMMUNICATOR AWARDS 2025 - BUSINESS - EXCELLENCE DAVEY AWARDS 2025 - PODCAST SERIES TALK SHOW - SILVER Startup Different is what happens when two brothers who’ve built and sold startups start debating whether AI is taking over — or just overhyped. Brothers and entrepreneurs Dave and Chris bring humor, hard-earned experience, and a touch of chaos to a weekly breakdown of how tech is reshaping business, startups, and work. Smart, funny, and occasionally wrong — it’s the award-winning podcast for people who still like humans.David and Chris Sinkinson Economie
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    Épisodes
    • The Bot Takeover of Social Media
      Feb 17 2026

      Remember when you could tell the difference between a bot and a human online? Those days are over. In this episode of Startup Different, we confront the uncomfortable reality that 40-60% of internet traffic is now bot-generated, and AI has gotten so sophisticated that it passes as human 54% of the time in blind tests. When even the engagement on your social media posts might be fake, what does "social" media even mean anymore?

      We dive deep into the bizarre case of Moltbook - a social network where every single user is an AI bot - and what this experiment reveals about the future of online interaction. We explore why Meta removes 5.5 million bot accounts monthly yet researchers estimate bots still comprise 15-20% of active users, and discuss the $100 billion in annual advertising fraud caused by fake traffic. The metrics founders rely on for growth and validation are increasingly meaningless, and the old playbook for social media marketing is breaking down in real time.

      But this episode isn't just about the problem - it's about solutions. We provide actionable strategies for founders who need to navigate social media marketing in the bot age. Learn why vanity metrics are dead, how to build audiences you actually own, and why proving your community is human-verified might become your biggest competitive advantage. If you're spending time and money on social media for your startup, this episode will fundamentally change how you think about "engagement" and where you invest your marketing efforts.

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      24 min
    • Data Centers in Space: Innovation or Insanity?
      Feb 10 2026

      Elon Musk wants to put AI data centers in space, and he's not alone. In this episode of Startup Different, we explore the wild frontier of orbital computing and ask the hard questions: Is this brilliant innovation or billionaire vanity project? While the promise of unlimited solar power and free cooling sounds compelling, the reality involves 40-550ms latency, space debris risks, and data sovereignty nightmares that could give any CISO cold sweats.

      We break down the real economics behind space-based infrastructure, examine why launch costs dropping 90% in the last decade is changing the game, and discuss what happens when your customer data is literally orbiting above adversarial nations. From Lumen Orbit's ambitious 2026 launch plans to the legal vacuum surrounding space-based data storage, we explore both the genuine opportunities and the overlooked risks that mainstream coverage is missing.

      For entrepreneurs and tech leaders, this episode provides a grounded reality check on space-based computing. We'll help you separate the signal from the noise, understand which innovations will trickle down to terrestrial infrastructure, and determine whether you should be paying attention to this trend - or focusing your energy on solving problems back on Earth. If you've ever wondered whether data centers in space are the future or just the latest tech hype cycle, this conversation will give you the framework to decide for yourself.

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      25 min
    • The 3 Worst Pieces of Startup Advice (And What to Do Instead)
      Feb 3 2026

      "Follow your passion." "Raise as much money as you can." "Fail fast." These three pieces of startup advice sound inspiring—until they destroy your company. In this myth-busting episode, we tackle the most dangerous conventional wisdom in entrepreneurship and reveal why the advice that sounds best is often the advice that hurts most.

      The truth? Passion doesn't create successful businesses—solving real market problems does. Passion often develops after you've achieved success, not before. Raising maximum capital early doesn't give you runway—it dilutes your equity, reduces future profits, and can actually slow you down by removing the healthy constraints that force creativity. And "fail fast"? Too often it becomes an excuse for poor execution rather than a framework for learning. Many of the world's most successful companies bootstrapped their way to profitability without raising a dime, proving that capital isn't the answer to every problem.

      Whether you're about to quit your job to "follow your passion" or drafting that pitch deck to raise your Series A, this episode will make you think twice. We don't just tear down bad advice — we give you the context-dependent, uncomfortable, unglamorous alternatives that actually work. Because good advice rarely fits into catchy phrases, and the best entrepreneurial decisions require critical thinking, not slogans.

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      26 min
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