Couverture de The Spin Sucks Podcast with Gini Dietrich

The Spin Sucks Podcast with Gini Dietrich

The Spin Sucks Podcast with Gini Dietrich

De : Gini Dietrich Founder of Spin Sucks
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 We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together. Economie Réussite personnelle
Épisodes
  • Why the PESO Model® Falls Apart Without Integration

    Why the PESO Model® Falls Apart Without Integration
    Mar 3 2026
    Running the PESO Model®as separate tactics creates noise, not momentum. In this episode, Gini Dietrich shares what PESO Model integration really is: repeatable decisions, a stop list that prevents chaos, and a one-page integration map that keeps everything connected.
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    15 min
  • How Shared and Paid Make the PESO Model® Operating System Move

    How Shared and Paid Make the PESO Model® Operating System Move
    Feb 24 2026
    In this episode of the Spin Sucks podcast, Gini Dietrich resets what shared and paid are actually for inside the PESO Model® operating system. She covers why these two areas feel like chaos, how to define “proven signals” before you spend, and how shared and paid work together to create consistent, compounding visibility in a world shaped by communities, creators, and AI-driven discovery.
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    20 min
  • The Visibility Engine: Owned and Earned Media

    The Visibility Engine: Owned and Earned Media
    Feb 17 2026
    In this episode, Gini Dietrich unpacks the visibility engine: Owned and Earned media working together. Owned is your home base—structured expertise built on defendable themes, repeatable authority anchors, and proof. Earned is credibility transfer—validation you can’t buy that makes your expertise easier to trust, repeat, and surface across the web (and in AI answers).
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    14 min
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