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The Spin Chicks

The Spin Chicks

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 If you love sports and pop culture, you’re in the right place. Michelle Schmitt Young and Erika Amstadt Hirschfield have teamed up as The Spin Chicks. As seasoned pros in the sports, public relations and multimedia business, Michelle and Erika share their experiences working in sports, tackling the work-life balance and how to thrive in an ever-changing industry. They will share their behind the scenes experiences in locker rooms, competition arenas and in dealing with situations head-on. Spirited. Practical. Influential. The Spin Chicks are all about spirited conversation, the power of practical, the art of influence and the value of knowledge. They also jump in with some good old fashioned girl talk because when they aren’t working, they are trying to live their best life.Copyright The Spin Chicks
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    Épisodes
    • The Future of Sports Comms: Griffin Clark on Gen Z Storytelling and Staying Real

      The Future of Sports Comms: Griffin Clark on Gen Z Storytelling and Staying Real
      Dec 2 2025
      In this episode of The Spin Chicks podcast, we’re joined by Griffin Clark, a junior at Boston College who’s already making waves in sports communications through his work with the Naismith Awards and Bee Young Comms as Michelle’s sole intern. We discussed how he’s navigating a number of high profile internships at such a young age, what his generation really thinks about social media, and what authenticity online actually looks like. Griffin also shares his favorite projects, how he stays grounded during the long hours of sports media, and the advice he’d give both to aspiring creators and to his younger self. A sharp mind, a rising voice, and a great look at the future of the industry, tune in to learn more about Gen Z and Griffin.
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      39 min
    • Storytelling: Clay Owen on Building Narratives That Stick in the Social Era

      Storytelling: Clay Owen on Building Narratives That Stick in the Social Era
      Nov 18 2025
      In this episode of The Spin Chicks podcast, we’re joined by Clay Owen. Clay is a communications veteran whose career spans corporate PR, philanthropy, crisis management, and years as a senior producer at CNN. Now a professor at the University of South Carolina, he’s also the mind behind the College Sports Social Pulse, which tracks millions of fan conversations to show which programs are winning attention across social platforms. Erika and Michelle talked with Clay about the moments that reshaped his approach to communications, what younger audiences are really doing on social media, and how brands should respond. He shares insights from covering major global events, including the late Princess Diana’s funeral, why he returned to USC, and what’s surprised him most in the Pulse data, including the power of negative conversations. A sharp, informed look at the media world from someone who’s seen it all, the Spin Chicks already are making plans to have Clay back.
      College Sports Social Pulse: https://collegesportssocialpulse.com/
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      41 min
    • Casey Manning - South Carolina Hall of Famer, Trailblazer & Gamecock legend

      Casey Manning - South Carolina Hall of Famer, Trailblazer & Gamecock legend
      Oct 1 2025
      Join us on The Spin Chicks Podcast as we sit down with Casey Manning - South Carolina Hall of Famer, trailblazer, and Gamecock legend. From growing up in Dillon, SC to winning the ACC title, law school, life as a judge, and 30+ years behind the mic as a Gamecock radio analyst. He talks about what it was like playing in the ACC during the Gamecocks’ rise, how college basketball has changed over the decades, his legal take on NIL and the future of college sports; and why he still hasn’t written a book (yet!) Don’t miss this rare and inspiring conversation with one of the true greats.
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      47 min
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