Thespa.coach

spa culture, core values, communication, accountability, hiring, client experience, culture code, spa business, leadership, team dynamics

In this episode of the Spa Coach podcast, Jamie discusses the importance of cultivating a positive spa culture. She emphasizes that culture is not just about superficial elements but is deeply rooted in daily behaviors and interactions. Jamie outlines how to define core values, establish healthy communication, and ensure accountability within the team. She also highlights the significance of onboarding and training new hires to align with the spa's culture, the necessity of hiring for cultural fit, and the impact of a positive culture on client experiences. Finally, she provides actionable steps to create a Spa Culture Code that can guide the business towards sustainable success.takeaways

• Culture is how your business feels to staff and guests.
• A toxic culture undermines even the best business practices.
• Core values should guide decisions when leaders are not present.
• Healthy communication fosters a supportive work environment.
• Accountability is about clarity, not punishment.
• Onboarding should instill cultural values from day one.
• Hiring for culture fit is crucial for team dynamics.
• Positive internal culture translates to positive client experiences.
• Daily moments reinforce a sense of belonging in the workplace.
• It's never too late to redefine your spa's culture.

Homework: you already know it, sis. write that culture code! let me know how it goes!~Jamie

Keywords

spa business, holiday strategy, client retention, gift cards, community events, retail sales, marketing, client engagement, holiday planning, spa growth

Connect with Jamie and the community at thespa.coach

In this episode of the Spa Coach Podcast, Jamie discusses effective strategies for spa owners to maximize client retention and profits during the holiday season. She emphasizes the importance of planning ahead, engaging with the community, and utilizing gift cards and retail sales to enhance the client experience. Jamie also highlights the need for a positive mindset and proactive approaches to ensure a successful holiday season and set the stage for the new year.

Takeaways

Use the holidays to retain your best clients with purpose.

Plan your holiday strategy starting in October.

Create a sanctuary for clients during the chaotic holiday season.

Engage with your community through events to attract new clients.

Gift cards should be presented beautifully to entice usage.

Retail products should be marketed as solutions to client needs.

Utilize social media for promoting gift cards and retail sales.

Encourage rebooking during the holiday season for January.

Collaborate with local businesses for mutual support during the holidays.

Adopt a positive mindset to view the holiday season as an opportunity.

00:00 Embracing the Holiday Spirit

03:20 Strategizing for Holiday Success

10:08 Maximizing Gift Card Sales

13:56 Client Retention and New Year Planning

14:52 Wrapping Up the Holiday Strategy

16:33 Maximizing Holiday Client Retention

17:53 Building Community Connections

18:12 Event Planning for Success

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Homework: Define your purpose

At blank, your spa name. We help (who) achieve (result), with (how). So they can (express benefit)

Example:

At Jane and Co, we help busy moms achieve a skin routine with targeted, efficient and proven treatments, so they can experience glowing results in less time.

Is this podcast helping generate new passion and ideas? Share it, and please write a Google review for The Spa Coach. Thank you for listening! Jamie