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The Small Business School

The Small Business School

De : Craig Staley
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Craig Staley, a 20-year retail veteran and eCommerce practitioner interviews successful small business owners from a variety of industries with one objective, to find out what makes them successful. Whether you have owned a small business for decades or are a budding entrepreneur you will discover ideas and learning lessons that others have implemented to grow their business.As small business owners a lot of the time it feels like we are just figuring stuff out and while there is a lot of truth to that, it doesn’t have to be this way. The Small Business School will help you find answers to questions like – How do I attract more customers? How do I pick the best location for my business? Should I start an online only business? How do I make it through the tough times? How do I use social media effectively? How do I scale my business from 1 person to 100? All of these are questions that are currently rattling around my brain when it comes to my business so I will be learning right along with you.The best way to learn is through experience and these business owners have experienced many challenges, successes and failures that have shaped them and their businesses. Sit back, grab a notepad and pen, maybe a glass of wine or whiskey (not if you’re driving) and let’s learn from these teachers that are gracious enough to open up and tell their stories and help us to grow.© 2025 The Small Business School Direction Economie Management et direction Marketing et ventes
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    • 064 - Realizing a Gap in the Market with Tia Berens
      Sep 28 2021

      My guest today is Tia Berens. She is a passionate service-driven entrepreneur, travel junkie, new mom, and active community member involved on several non-profit boards in the Black Hills. In 2019, she founded the Barn at Aspen Acres; a large, modern wedding and events center with its roots in the wide-open spaces of Spearfish, South Dakota. We have talked about the beginnings, best moments, and challenges of the Barn at Aspen Acres. She also shares how to manage client's expectations and how did she tackle the planning and building of her beautiful premier wedding venue.

      Today's Guest

      Tia Berens

      Tia Berens is a passionate service-driven entrepreneur, travel junkie, new mom, and active community member involved on several non-profit boards in the Black Hills. In 2019, she founded the Barn at Aspen Acres; a large, modern wedding and events center with its roots in the wide-open spaces of Spearfish, South Dakota. Tia thrives in the dynamic social environment of her business and finds her true passions ignited when she is able to help others celebrate the biggest moments of their lives. Tia enjoys sharing her entrepreneurial spirit and life’s everyday adventures

      Website:

      • www.blackhillsbarn.com

      Social Media:

      • Instagram: @thebarnfounder and @blackhillsbarn
      • Facebook: @tiaberens and @blackhillsbarn
      • LinkedIn: @blackhillsbarn
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      27 min
    • 063: Writing Winning Press Releases with Mickie Kennedy
      Sep 21 2021

      My guest today is Mickie Kennedy. He is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch. We have talked about the beginnings, best moments, and challenges of the eReleases. He also shares how press releases work, some tips for writing a winning press release, some reasons why press releases fail, and how local businesses could use a press release to get local media coverage.

      Today's Guest

      Mickie Kennedy

      Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch. Mickie lives in Baltimore County, Maryland.

      Website:

      • https://www.ereleases.com

      Social Media:

      • Instagram: @ereleasespr
      • Facebook: @ereleases.press.release.distribution
      • LinkedIn: @lavender-menakaya
      • Twitter: @ereleases
      • YouTube: ereleases
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      33 min
    • 062: Caring For Your Customers with Lavender Menakaya
      Sep 15 2021


      My guest today is Lavender Menakaya. She is a Nigerian American born in Texas and grew up in Silverspring MD. She is currently based in Alexandria Virginia. She has a bachelor's degree in Business Administration, and high-end professional organizer and is committed to providing you with an opulent home through her de-cluttering and organizing services. We have talked about the reason why she started Lavender Organizes, the best moments and challenges of her business. She also shares the effects of an organized space to her clients and her ways of finding new clients.

      Today's Guest

      Lavender Menakaya

      Lavender Menakaya is a Nigerian American born in Texas and grew up in Silverspring MD. She is currently based in Alexandria Virginia. She has a bachelor's degree in Business Administration, and high-end professional organizer and is committed to providing you with an opulent home through her de-cluttering and organizing services. She found her calling at a young age, and she started Lavender Organizes in 2018 to share her talents with others. She brings years of experience and attention to detail to her work to provide her clients with individualized results. She’ll organize any room in your home and donate your unwanted items, leaving you with an inviting, pleasant, and balanced space. Remember, your space affects your mood and energy levels, so a room that is organized can be both inviting and inspiring. She is also the author of “Mangoes in the Rain”.

      Website:

      · www.lavenderorganizes.com

      Social Media:

      · Instagram: @lavenderorganizes

      · Facebook: @lavenderorganizes

      · LinkedIn: @lavender-menakaya

      · Snapchat: @chinemecherie

      · YouTube: Lavender Menakaya

      Links and Resources:

      Lavender Organizes Podcast

      Mangoes in the Rain

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      22 min
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