Are you ready to launch your startup or side hustle, but not sure if there’s a real demand for your idea? In this episode, we break down the essentials of market research—the most crucial step in creating a product people actually want. We’ll explore how to define your target market, conduct primary and secondary research, analyze competitors, and build a Minimum Viable Product (MVP) that resonates with your audience. You’ll hear real-life examples from successful startups like Airbnb, Dropbox, and Warby Parker, along with research-backed strategies to help you uncover market demand and refine your offering.

Whether you’re a first-time founder or a seasoned entrepreneur looking to validate your next big idea, this episode will equip you with the insights and tactics needed to build a winning product from the ground up. Don’t miss this comprehensive guide to conducting market research—the key to launching a successful business!

In this episode, we dive into the critical first step of launching any successful startup or side hustle: Problem-Solution Fit. Why do 42% of startups fail? Because they build solutions no one actually needs. We’ll guide you through the process of identifying a problem that’s not only real but urgent and profitable to solve.

Join us as we explore real-world examples from game-changers like Airbnb, Dropbox, and Warby Parker, showing you exactly how they found and validated the problems that fueled their billion-dollar growth. You’ll learn actionable steps for defining the problem, validating it with customer research, and building an MVP that meets real needs.

Whether you’re brainstorming ideas, stuck in the early stages, or looking to pivot, this episode will provide the research, data, and strategies you need to turn a problem into a viable business opportunity. Don’t miss this foundational guide to launching a product people actually want!