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The Show Must Go On Sale!

The Show Must Go On Sale!

De : SpotCo & Broadway Podcast Network
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 More than two decades ago, Tom Greenwald Co-Founded SpotCo, one of the leading Broadway advertising and marketing agencies, and kicked off a decades long career in theater marketing. Today, he’s taking you behind the curtain in the “The Show Must Go On Sale.” Featuring past collaborators, producers, marketers, and friends, hear first hand what it takes to sell a show. In a world where word of mouth is king and queen, marketing is the court jester. Prepare to be entertained.SpotCo & Broadway Podcast Network Art Divertissement et arts du spectacle Economie Marketing et ventes
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    Épisodes
    • #6 - Planning for Success, Selling Something Original, and Shows That Have PURPOSE with Rashad V. Chambers

      #6 - Planning for Success, Selling Something Original, and Shows That Have PURPOSE with Rashad V. Chambers
      Jan 16 2026
      Producer, Executive Director, Lawyer, and now podcast guest! For the past decade, Rashad V. Chambers has been producing new and exciting works on stage. Now he sits down with SpotCo Co-Founder Tom Greenwald to talk about his hit Broadway runs with FAT HAM, TOPDOG/UNDERDOG, and last seasons PURPOSE, his leadership with New York City’s Gay Men’s Choir, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
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      36 min
    • #5 - Making a Star, Being Meaningful but Still Entertaining, and Causing Controversy with Rachel Sussman

      #5 - Making a Star, Being Meaningful but Still Entertaining, and Causing Controversy with Rachel Sussman
      Dec 19 2025
      One of the new guard Broadway Producers, Rachel Sussman is championing shows that challenge audiences. Her roster includes political hits “What The Constitution Means To Me,” “Suffs,” and this season's “Liberation,” shows that break the form, including “The Woodsman” and “Just For Us,” and now The Show Must Go On Sale Podcast. Together with SpotCo co-founder Tom Greenwald, they unpack the rise of star-driven shows, trusting the audience, and the evolving climate on Broadway. Learn more about your ad choices. Visit megaphone.fm/adchoices
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      43 min
    • #4 - The IP race, selling a star, and how to be a smash hit with Bob Greenblatt

      #4 - The IP race, selling a star, and how to be a smash hit with Bob Greenblatt
      Dec 5 2025
      TV Executive, Theater Producer, and now The Show Must Go On Sale special guest Bob Greenblatt helped bring shows like “The Drowsy Chaperone,” “9 to 5,’ and the new revival of ”Ragtime” to the Broadway stage. Now, he sits down to talk with Tom Greenwald about bringing IP and stars to the stage, what word of mouth means, and how to market a “Smash.” Learn more about your ad choices. Visit megaphone.fm/adchoices
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      40 min
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