David Kreiger sits down with Thomas R. Leidigh, CEO and founder of Infinity, to unpack one of the most overlooked growth levers in sales: the buyer data hiding in your existing customer base.

After 30 years of building high-performing inside sales teams, Tom has seen the same pattern repeat itself—companies chase new logos while leaving millions in untapped revenue sitting inside their own accounts.

In this episode, Tom breaks down how analyzing your buyer data can reveal:

• Which customers are primed for upsell and cross-sell
• What unmet needs exist that your customers haven't voiced yet
• Where your true revenue potential is (and how much of it you're missing)
• How to build the sales talent and structure to actually capture that opportunity

You'll also hear how Tom's Buyerlytics® framework helps teams turn these insights into actionable, measurable growth.

If you want a clearer path to ROI-driven, sustainable revenue—starting with the customers you already have—this episode is your roadmap.

Connect with Thomas R. Leidigh:

https://www.linkedin.com/in/thomasleidigh/

https://www.infinitydelivers.com/

Connect with David Kreiger:

https://www.linkedin.com/in/davidkreiger/

https://salesroads.com/

Subscribe to the podcast and follow our Podcast LinkedIn page so you don't miss any episodes!

https://www.linkedin.com/company/sell-like-a-leader-podcast/

David Kreiger sits down with Lee Salz, bestselling author of 7 business books and ranked #6 in the world on Global Gurus' Top 30 Sales Thought Leaders for 2025.

In this episode, David and Lee challenge the traditional discovery meeting approach that most salespeople rely on.

Here are the questions they tackle:

• Why do traditional discovery meetings fail?
• How can salespeople provide value in first meetings?
• How to create "consultation cliffhangers" that make prospects eager for the next meeting?

Sales leaders and revenue teams will leave with fresh ideas to rethink their approach, engage prospects more effectively, and ultimately drive higher results.

Connect with Lee Salz:

https://www.linkedin.com/in/leesalz/

https://salesarchitects.com/white_paper/top-10-ways-to-offer-meaningful-value/

Connect with David Kreiger:

https://www.linkedin.com/in/davidkreiger

https://salesroads.com/

Subscribe to the podcast and follow our Podcast LinkedIn page so you don't miss any episodes!

https://www.linkedin.com/company/sell-like-a-leader-podcast/

David Kreiger chats with John Barrows, the founder and lead trainer of JBarrows Consulting, working with teams at Salesforce, LinkedIn, Google, and more. He's the author of I Want to Be in Sales When I Grow Up!.

In this episode, David and John tackle the anxiety many parents and sales leaders feel about the future of work. Here are the questions they try to answer during their conversation:

• What skills will remain uniquely human and valuable?
• What are the fundamentals for success in an AI world?
• What does adding value mean when AI can generate insights?
• Have we over-systematized everything to the point where people are easily replaceable?

This episode is a must-listen not just for parents, but also for sales leaders who want to help their teams thrive in this AI-driven world.

Connect with John Barrows:

https://www.linkedin.com/in/johnbarrows/

JB Sales Elite Program:

https://drive.google.com/file/d/1KzlX0ByV4Cp8LBfCz50vYde2KyaMlcHL/

Connect with David Kreiger:

https://www.linkedin.com/in/davidkreiger/

https://salesroads.com/

Subscribe to the podcast and follow our Podcast LinkedIn page so you don't miss any episodes!

https://www.linkedin.com/company/sell-like-a-leader-podcast/