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The Secret World Of Continuing Education Entrepreneurship

The Secret World Of Continuing Education Entrepreneurship

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 This episode is brought to you by Popup Maker Boost Your Website’s Leads & Sales with Popup Maker Get started for free or save 15% OFF Popup Maker Premium—the most trusted WordPress popup plugin to grow your email list and increase sales conversions. Get Popup Maker Now Kurt Von Ahnen discusses in this LMScast episode that continuing education (CE), which is one of the most reliable and scalable options in online learning, is basically corporate training provided in accordance with certification or licensing criteria. He draws attention to the fact that professionals in fields like healthcare, real estate, and technical professions need to renew their certificates on a regular basis, which generates steady income for CE providers. In addition to providing compelling features like credit tracking, expiration management, recertification, and group-based bulk sales, Kurt illustrates how utilizing WordPress with LifterLMS can significantly cut costs by citing actual cases of businesses overspending on enterprise LMS platforms for hundreds of thousands of dollars. He also highlights hybrid training, which combines online theory and in-person practical, as a way to save money and explains how seasoned professionals frequently choose CE entrepreneurship as a wise career move. Kurt argues that many agencies and course designers ignore continuing education as a lucrative, impact-driven, and recurring niche. 2025 WordPress LMS Buyer’s Guide Exclusive Download! Stop wasting time and money researching online course and membership site tech. Download the Buyer’s Guide Here’s Where To Go Next… Get the Course Creator Starter Kit to help you (or your client) create, launch, and scale a high-value online learning website. Also visit the creators of the LMScast podcast over at LifterLMS, the world’s leading most customizable learning management system software for WordPress. Create courses, coaching programs, online schools, and more with LifterLMS. Browse more recent episodes of the LMScast podcast here or explore the entire back catalog since 2014. And be sure to subscribe to get new podcast episodes delivered to your inbox every week. Episode Transcript Chris Badgett: You’ve come to the right place if you’re looking to create, launch, and scale a high value online training program. I’m your guide, Chris Badget. I’m the co-founder of lifter LMS, the most powerful learning management system for WordPress. State of the end, I’ve got something special for you. Enjoy the show. Hello, and welcome back to another episode of LMScasts. I’m Chris and I’m joined by a special guest, Kurt Von Onan. He’s back on the show, and today we’re gonna go over the world of continuing education, doing it in WordPress, and really get into the opportunity. Of continuing education and how to think about it, how to do better at it, whether you’re a continuing education provider or an agency who’s assisting a continuing education provider with delivering the product. But first, welcome to the show. Kurt Kurt Von Ahnen: Chris. Yeah, it’s amazing, dude. I’m so glad to be back. It’s always fun to chat with you. Chris Badgett: Awesome. Yeah. And this is good stuff ’cause you have a lot of experience with continuing education clients at Manano, NOMAS and a lifter for over a decade. We know that the people that are the most successful with our product are in the continuing education niche. That doesn’t mean you can’t be successful if you’re a coach or course creator or a school. But based on what we know from our interviews and everything, the continuing education platforms that are successful are sometimes very successful financially and also in terms of the impact and reach they have. One of the first things I wanted to ask you you had a great insight on differentiating the difference between corporate training and continuing education. So I like, where you went with that, tell us how you see those things as being different, but very related. Kurt Von Ahnen: So I, I think that’s interesting actually, Chris, because I don’t know that a lot of people would see things the way that I see things, but it’s because I’ve had the benefit of being I was the corporate training manager. I, I am the agency owner and I do. I’m a course creator so, I have the, view, the perspective of all three. And when you are making continuing education, you are basically a corporate trainer, but it’s under contract. And a lot of people just don’t make that connection. They don’t really, they think corporate training is this weird, sterile, like some other kind of platform, some other weird thing that they’re taking where it’s mandatory training or whatever. And then they think that continuing education is, some kind of other product. And then we think of course, creators as being like. This like soft cuddly I’m really committed to this is my passion and I wanna share knitting with...
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