In this solo episode, I'm sharing the three specific changes I'm seeing my most successful clients make to their content and messaging when they're selling a mastermind or high-ticket group programme.

I've been learning a lot from other creators this year, and it's made me realise there's a massive difference between content that performs and content that actually sells a high-ticket offer. I walk you through the Maslow's hierarchy analogy I use to think about the mastermind buyer, and the exact three shifts you need to make if you want your content to position you as the authority who can lead them somewhere.

In this episode we cover:
— Why a mastermind buyer is a fundamentally different type of buyer (and the Maslow's hierarchy analogy I use to explain it)
— Change 1: why your content needs depth and context, not just quick tips
— Change 2: why your content needs to show your personal journey, including the pain points
— The elevated, nuanced pain points your ideal client is actually lying awake with
— Change 3: why your content needs to demonstrate leadership and an actual point of view
— The creators I've been learning from this year, including Jun Yuh and Jessi Jean's Yap Challenge

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

In this solo episode, I'm taking you inside Q3 — what I'm prioritising, focusing on, and upgrading across my life and business as a seven-figure founder.

I want to start with something I've been sitting with all year: the strange duality of feeling like I've truly got everything I've ever wanted, while also realising that arriving doesn't feel the way you'd expect. I share the concept of the "arrival fallacy," why growth is the antidote to feeling stagnant no matter what season you're in, and the three specific areas I'm focused on this quarter — across health, identity, and business.

In this episode we cover:

— The "arrival fallacy" and why having everything you wanted doesn't feel how you'd expect
— Why evolutionary theory says we're built to keep growing — and what happens when we stop
— A real example of messing with something in your business that isn't actually broken
— Why this isn't about hustle — and what growth looks like in a season that needs more rest
— The 3 things I'm upgrading this quarter: hormone health, owning the "creator" identity, and a new marketing funnel for the Mastermind Model
— Why self-identification always comes before the results

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

In this special joint episode, I'm sitting down with the incredible Vix Meldrew — founder of Volume and an absolute expert in memberships, events and building powerful communities — to talk about exactly how we're both rethinking group coaching in 2026.

We dive into the biggest ways we're shifting how we deliver group programmes, masterminds and memberships this year — from why your clients' time is more precious than ever, to blending memberships and group programmes for better retention, to what it actually means to move from information to transformation as AI changes everything.

And stick around till the end, because we've got something special to share that we've been teasing the whole way through.

In this episode we cover:

— Why your clients' time is the most finite resource they have — and how to build programmes around that
— How to create real community and connection without adding more to your calendar
— Why the "recurring revenue rollercoaster" burns coaches out — and the hybrid model that fixes it
— Why retention might be the most untapped conversation in online business right now
— What it actually means to move from teaching information to creating true transformation
— How AI can help you do deeply personalised, "unscalable" things at scale
— Why building tools and templates beats adding more content, every time
— The free live workshop Ellie & Vix have been teasing all episode — AI Unrivalled

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom