When sales slow down, it is easy to think you need to do more: More content. More funnels. More ads. More platforms. Maybe even dropping your prices.

But what if the first place to look is actually your connection back with your ideal client?

In this episode of The Sales Show, Maree Kirkpatrick talks about what happens when the economy has changed, buyers are taking longer to make decisions, budgets feel tighter, and sales conversations start to feel different.

Your ideal client might still be the same person, but their world has changed. And when there are big changes in the world, consumer behaviour and buying patterns change too.

Maree shares why it is so important to get "back on the floor" with your ideal clients. Out from behind your computer, out of your head, and out of the guessing, so you can understand what is happening in their world right now.

Because messaging is not set and forget.

People and markets evolve. Circumstances change.

And people do not buy based on what mattered to them six months ago. They buy based on what matters to them today.

If your leads are not flowing the way they used to, people seem slower to buy, or your sales and marketing feel a bit sloppy, this episode will help you slow down, listen more closely, and reconnect with what your clients actually need right now.

Because the basics of sales have not changed: understand people, build relationships, solve problems and communicate clearly.

The Type of Consistency That Actually Sells

In this episode of The Sales Show, Maree Kirkpatrick breaks down one of the biggest misconceptions in online business — the idea that consistency means showing up everywhere, every single day.

Maree shares why hustle-driven visibility often leads to burnout, resentment, and disconnected sales conversations, and explains what sustainable consistency actually looks like in a relationship-based business.

This episode is a powerful reminder that trust is not built through content volume. It is built through genuine connection, intentional visibility, and showing up in a way that feels aligned with who you are.

If you have ever felt exhausted trying to keep up with marketing advice online, this conversation will completely shift the way you think about consistency.

Key Takeaways:

• Why consistency does not equal constant visibility

• The hidden cost of hustle-driven marketing

• How burnout impacts your sales energy

• Why relationship-based sales outperform performative content

• Creating a sustainable marketing rhythm

• Choosing the right platforms intentionally

• The importance of authentic connection in business growth

• Why rest is part of your business strategy

Why Your Ads Aren't Working (And What to Fix First)

In this episode, Maree breaks down one of the most common and costly mistakes business owners make when running ads—outsourcing their messaging.

She explains why ads are not the problem, but rather a magnifier of what's already happening in your business. If your messaging, sales process, and strategy aren't aligned, ads will only amplify the gaps.

Maree shares practical insights into how to identify whether your messaging is the real issue, what your ideal client actually needs from you, and how to create a sales process that converts—before you spend another dollar on advertising.

Key Takeaways:

• Why ads don't fix broken sales processes
• The danger of outsourcing your messaging
• What your ideal client actually needs to hear
• The difference between leads and quality leads
• How to stop wasting money on ads that don't convert

Let's just go:

Check out all the details for the Sales Momentum Workshop here: www.mareekirkpatrick.com/momentum