n this episode of The SEO Agency Rollercoaster, we sit down with Callum Gracie, founder of Auto Media Group and Gia AI, to explore his incredible journey from teacher and musician to successful agency owner.

You’ll hear how Callum:
• Pivoted from music to marketing during the pandemic
• Built his first $100K with SEO as a side hustle
• Grew Auto Media Group to 42 clients in just 14 months
• Uses AI to speed up SEO processes without losing the human touch
• Balances systems, people, and creativity in a remote-first agency

Whether you’re starting out or scaling up, this conversation is packed with real-world lessons on growth, resilience, and the future of SEO.

Join Ryan Shelley, Founder and CEO of SMA Marketing, as he shares his journey from a faith-driven side hustle to building a powerhouse inbound and SEO agency founded on human-first values and technical expertise. Discover how Ryan and SMA Marketing navigate the challenges of scaling with purpose and forge deep client partnerships through cutting-edge inbound strategies. Learn about their faith-infused culture, unique morning rituals for productive leadership, and Ryan’s vision for marrying purpose and performance at SMA Marketing. Tune in for agency insights on inbound marketing, technical SEO innovations, leadership philosophies, and staying ahead in search.

Join Becky Simms, Founder and Managing Director of Reflect Digital, as she shares her journey from launching her agency with just £3,000 to leading a psychology-powered digital marketing powerhouse. Discover how Becky and Reflect Digital navigate the challenges of scaling an agency, manage high-profile client relationships, and integrate AI-driven strategies without losing their human-first approach. Learn about their human psychology “superpower,” four-day workweek culture, and Becky’s vision for the future of Reflect Digital. Tune in for agency insights on creativity, ROI, and staying competitive in SEO.