In this episode, we sit down with Farah Allen, a leader in Capital Strategy, Value Acceleration, and Long-Term Outcomes, whose work focuses on helping founders, investors, and executives build resilient businesses designed for sustainable growth and enduring impact.

Farah brings a sharp strategic perspective on how capital, governance, and long-term thinking intersect to drive enterprise value.

Her expertise centers on aligning financial strategy with operational execution—ensuring businesses scale intelligently while protecting downside risk and maximizing long-term returns.

As a trusted advisor, Farah works with leaders to move beyond short-term gains, helping them design strategies that accelerate value creation, strengthen decision-making, and support durable outcomes across market cycles.

Her approach emphasizes clarity, discipline, and intentional capital deployment in complex, high-stakes environments.

Together, we explore how capital strategy, value acceleration, and long-term thinking redefine leadership, growth, and sustainable success in today’s evolving global economy.

In this episode, you’ll discover:

How capital strategy drives long-term enterprise value

Why value acceleration requires alignment between leadership, capital, and execution

How founders and CEOs can think beyond short-term wins toward durable outcomes

What long-term, outcome-driven decision-making looks like in practice

How leaders can design strategies that withstand uncertainty and market disruption

Whether you’re a founder, CEO, investor, or growth-focused leader, this conversation delivers practical insights into building businesses that compound value over time.

🎧 Listen now to learn how capital strategy and long-term thinking shape sustainable success.

🎙 HostSugira RubashaFounder, ETS Rubasha Media | Global Communication Strategist

LinkedIn: https://www.linkedin.com/in/sugira-rubasha-206a24231/

🎧 GuestFarah AllenCapital Strategy | Value Acceleration | Long-Term Outcomes

LinkedIn: https://www.linkedin.com/in/farahallen/

🔗 Work With ETS Rubasha Media

🌐 Website: https://rubashamedia.com/ETS Rubasha Media helps leaders, entrepreneurs, and keynote speakers build powerful personal brands and podcasts that convert attention into trust, authority, and revenue.

Sugira Rubasha is globally recognized for transforming how leaders communicate—helping them speak with precision, confidence, and psychological authority.

His frameworks have helped entrepreneurs across the U.S., Australia, Africa, and the Middle East close larger deals, attract premium clients, and build lifelong trust.

📞 Book a Discovery Call:https://rubashamedia.com/

🎤 Book a Keynote Speaker Strategy Session:https://calendly.com/sugirarubasha/

Legacy is always greater than currency.Secure your Personal Brand & Keynote Speaker Audit and align into the next CEO cohort:

https://buy.stripe.com/7sY3cwgmX7Nnaq

Once booked, you’ll receive a custom 12-month roadmap to build credibility, influence, and measurable ROI.

The hidden value certain types of posts can have on your business, the winning strategy for organic social ads, and the unlock to creating targeted social content and ads.

Hope you enjoy!

Christianity and Islam ARE The Same.. They are used for ONE THING! Buy the book here: https://amzn.to/3LALcbZComent below 👇 what you think it is!Watch full video here: https://youtu.be/K38A3ljdaJU

In this episode, we sit down with Roman Kikta, CEO & Founder, AI & Venture Innovator, Author, and Behavioral Anthropologist of Technology, a forward-thinking leader shaping how artificial intelligence, human behavior, and venture innovation intersect in the modern economy.

Roman brings a rare multidisciplinary perspective that blends technology, behavioral science, and entrepreneurship. His work focuses on understanding how humans interact with emerging technologies—and how leaders can design AI-driven systems, ventures, and strategies that are ethical, scalable, and deeply human-centric.

As a seasoned founder and innovator, Roman advises organizations and leaders on navigating technological disruption, leveraging AI for strategic advantage, and building ventures that align innovation with long-term societal impact.

His insights help founders and executives move beyond hype toward practical, value-driven AI adoption.Together, we explore how artificial intelligence, behavioral anthropology, and venture thinking converge to redefine leadership, decision-making, and future-ready organizations.

In this episode, you’ll discover:

How behavioral anthropology shapes the future of AI and technology adoption

Why understanding human behavior is critical for building successful AI ventures

How founders and CEOs can leverage AI strategically without losing human trust

What ethical, human-centric innovation looks like in practice

How technology leaders can think long-term in an era of rapid disruption

Whether you’re a founder, CEO, investor, technologist, or future-focused leader, this conversation delivers powerful insights into navigating AI, innovation, and human behavior in today’s evolving global landscape.

🎧 Listen now to learn how technology, behavior, and leadership intersect to shape the future.

🎙 HostSugira Rubasha

Founder, ETS Rubasha Media | Global Communication Strategist

LinkedIn:

https://www.linkedin.com/in/sugira-rubasha-206a24231/

🎧 GuestRoman Kikta

CEO & Founder | AI & Venture Innovator | AuthorBehavioral Anthropologist of Technology

LinkedIn:

https://www.linkedin.com/in/kikta/

🔗 Work With ETS Rubasha Media

🌐 Website: https://rubashamedia.com/

ETS Rubasha Media helps leaders, entrepreneurs, and keynote speakers build powerful personal brands and podcasts that convert attention into trust, authority, and revenue.

Sugira Rubasha is globally recognized for transforming how leaders communicate—helping them speak with precision, confidence, and psychological authority.

His frameworks have helped entrepreneurs across the U.S., Australia, Africa, and the Middle East close larger deals, attract premium clients, and build lifelong trust.

📞 Book a Discovery Call:https://rubashamedia.com/

🎤 Book a Keynote Speaker Strategy Session:https:

//calendly.com/sugirarubasha/

Legacy is always greater than currency.Secure your Personal Brand & Keynote Speaker Audit and align into the next CEO cohort:https:

//buy.stripe.com/7sY3cwgmX7Nnaq

Once booked, you’ll receive a custom 12-month roadmap to build credibility, influence, and measurable ROI.

The hidden value certain types of posts can have on your business, the winning strategy for organic social ads, and the unlock to creating targeted social content and ads.

Hope you enjoy!

Buy the book here:

https://amzn.to/466zX2s

In this episode, we sit down with Ndiezeye Rubasha and Niva Rubasha for a candid and necessary conversation on the failures of the African diaspora why so many return journeys, investments, and dreams collapse when confronted with reality on the continent.

Together, they unpack the hard truths behind diaspora disillusionment, exploring the gaps between expectation and execution, identity and belonging, intention and impact.

The discussion goes beyond emotion to examine structural misunderstandings, cultural disconnects, and mindset failures that continue to undermine diaspora efforts across Africa.Ndiezeye and Niva challenge popular narratives around “coming back home,” addressing why capital alone is not enough, why status abroad doesn’t translate locally, and why many diaspora-led projects fail to create lasting value.

They also reflect on accountability—what the diaspora gets wrong, what Africa gets wrong, and what must change on both sides.This is not a conversation about blame—it is about clarity, responsibility, and rebuilding the African diaspora vision on stronger foundations.

In this episode, you’ll discover:

Why many African diaspora return projects fail in practice

The cultural and psychological disconnects that undermine impact

How identity confusion weakens long-term commitment and trust

Why money, exposure, and credentials are not enough

What a more grounded, product-first, value-driven diaspora approach looks like

Whether you are part of the African diaspora, considering a return, investing on the continent, or simply seeking truth beyond popular narratives, this episode delivers an honest, uncomfortable, and necessary perspective.

🎧 Guests

Ndiezeye Rubasha

Product / Service First

Instagram: https://www.instagram.com/rubashastyle?igsh=OGs0OHlvaTkzODZp

Niva RubashaInstagram: https://www.instagram.com/nivarubasha?igsh=emVoZnp3NHRsYnN2

🔗 Work With ETS Rubasha Media

🌐 Website: https://rubashamedia.com/

ETS Rubasha Media helps leaders, entrepreneurs, and keynote speakers build powerful personal brands and podcasts that convert attention into trust, authority, and revenue.

Sugira Rubasha is globally recognized for transforming how leaders communicate—helping them speak with precision, confidence, and psychological authority.

His frameworks have helped entrepreneurs across the U.S., Australia, Africa, and the Middle East close larger deals, attract premium clients, and build lifelong trust.

📞 Book a Discovery Call:https://rubashamedia.com/

🎤 Book a Keynote Speaker Strategy Session:https://calendly.com/sugirarubasha/

Legacy is always greater than currency.Secure your Personal Brand & Keynote Speaker Audit and align into the next CEO cohort:https:

//buy.stripe.com/7sY3cwgmX7Nnaq

Once booked, you’ll receive a custom 12-month roadmap to build credibility, influence, and measurable ROI.

The hidden value certain types of posts can have on your business, the winning strategy for organic social ads, and the unlock to creating targeted social content and ads.

Hope you enjoy!

In this episode, we sit down with Uzair Moosa, Chief Executive Officer (CEO) of Swapp, a mobility and technology-driven platform redefining how consumers and businesses access flexible vehicle solutions across the Middle East.

Uzair brings deep executive leadership experience across mobility, technology, and energy sectors. Having previously served as COO before stepping into the CEO role, he has played a pivotal role in scaling operations, driving strategic partnerships, and building high-performance teams in fast-moving, competitive markets.

With a background that spans operational leadership, commercial strategy, and growth execution, Uzair understands what it takes to scale a tech-enabled business in complex environments.

His career includes senior leadership roles across startups and established platforms, where he has consistently focused on sustainable growth, customer-centric innovation, and operational excellence.

As CEO of Swapp, Uzair leads the company’s vision to transform mobility through flexible ownership models, digital platforms, and strategic ecosystem partnerships.

His leadership style blends execution discipline with long-term strategic thinking—ensuring teams move with clarity, speed, and purpose.

Together, we explore how modern CEOs navigate scale, culture, and market expansion—and what it truly takes to lead a high-growth company in today’s evolving mobility and technology landscape.

In this episode, you’ll discover:

How CEO-level leadership drives scalable operations and sustainable growth

What it takes to build and lead teams in fast-scaling tech businesses

How operational excellence fuels customer-centric innovation

Lessons from scaling mobility platforms in competitive regional markets

The mindset required to move from execution to long-term market leadership

Whether you’re a founder, executive, operator, or aspiring CEO, this conversation delivers practical insight into leadership, growth, and building businesses that last.

🎧 Listen now to learn how decisive leadership and strategic execution drive real-world scale.

🎙 HostSugira RubashaFounder, ETS Rubasha Media | Global Communication Strategist

LinkedIn: https://www.linkedin.com/in/sugira-rubasha-206a24231/

🎧 GuestUzair MoosaChief Executive Officer (CEO), SwappExecutive Leader | Mobility & TechnologyOperations, Strategy & ScaleMiddle East

LinkedIn: https://www.linkedin.com/in/umoosa/

🔗 Work With ETS Rubasha Media

🌐 Website: https://rubashamedia.com/

ETS Rubasha Media helps leaders, entrepreneurs, and keynote speakers build powerful personal brands and podcasts that convert attention into trust, authority, and revenue.

Sugira Rubasha is globally recognized for transforming how leaders communicate—helping them speak with precision, confidence, and psychological authority.

His frameworks have helped entrepreneurs across the U.S., Australia, Africa, and the Middle East close larger deals, attract premium clients, and build lifelong trust.

📞 Book a Discovery Call:https://rubashamedia.com/

🎤 Book a Keynote Speaker Strategy Session:https://calendly.com/sugirarubasha/

Legacy is always greater than currency.Secure your Personal Brand & Keynote Speaker Audit and align into the next CEO cohort:https://buy.stripe.com/7sY3cwgmX7Nnaq

Once booked, you’ll receive a custom 12-month roadmap to build credibility, influence, and measurable ROI.

The hidden value certain types of posts can have on your business, the winning strategy for organic social ads, and the unlock to creating targeted social content and ads.

Hope you enjoy!

In this episode, we sit down with Tiffany Boyle, Commissioner of the Revenue and a respected community leader dedicated to implementing effective fiscal policies that reflect the real needs of constituents.

With a robust track record in public service and community leadership, Tiffany’s work centers on catalyzing social awareness and community-driven action. She has built and nurtured networks of impassioned individuals committed to societal betterment, equity, and long-term impact.

Harnessing strong expertise in marketing and management, Tiffany has played a pivotal role in orchestrating campaigns that challenge the status quo and advocate for transformative, inclusive solutions.

Her leadership journey is defined by a commitment to amplifying community voices, fostering inclusivity, and ensuring equitable opportunities are not just discussed—but realized.

Tiffany brings a unique perspective at the intersection of governance, communication, fiscal responsibility, and social impact, offering insight into how leadership rooted in integrity and strategic clarity can drive meaningful change.

Together, we explore how leadership, trust, and community-centered strategy intersect to create sustainable outcomes—and how public leaders can move beyond reactive decision-making toward intentional, future-focused governance.

In this episode, you’ll discover:

How community-driven leadership shapes effective public policy

The role of fiscal governance in building public trust

Why inclusive communication is critical for societal progress

How marketing and management skills translate into public-sector impact

What future-ready leadership looks like in today’s complex social and economic landscape

Whether you’re a public leader, entrepreneur, policy maker, or community advocate, this conversation delivers practical insight into building resilient systems, trusted leadership, and impact-driven governance.

🎧 Listen now to learn how leadership, trust, and purpose create lasting societal value.

🎙 HostSugira RubashaFounder, ETS Rubasha Media | Global Communication Strategist

LinkedIn: https://www.linkedin.com/in/sugira-rubasha-206a24231/

🎧 GuestTiffany BoyleCommissioner of the Revenue | Community Leader | Advocate for Inclusive Growth

LinkedIn: https://www.linkedin.com/in/tiffanymboyle/

🔗 Work With ETS Rubasha Media

🌐 Website: https://rubashamedia.com/

ETS Rubasha Media helps leaders, entrepreneurs, and keynote speakers build powerful personal brands and podcasts that convert attention into trust, authority, and revenue.

Sugira Rubasha is globally recognized for transforming how leaders communicate—helping them speak with precision, confidence, and psychological authority.

His frameworks have helped entrepreneurs across the U.S., Australia, Africa, and the Middle East close larger deals, attract premium clients, and build lifelong trust.

📞 Book a Discovery Call:https://rubashamedia.com/

🎤 Book a Keynote Speaker Strategy Session:https://calendly.com/sugirarubasha/

Legacy is always greater than currency.Secure your Personal Brand & Keynote Speaker Audit and align into the next CEO cohort:https://buy.stripe.com/7sY3cwgmX7Nnaq

Once booked, you’ll receive a custom 12-month roadmap to build credibility, influence, and measurable ROI.

The hidden value certain types of posts can have on your business, the winning strategy for organic social ads, and the unlock to creating targeted social content and ads.

Hope you enjoy!

In this episode, we sit down with Richard William Waugh, Managing Director of Waugh McDonald Wealth Management, a leading firm delivering a multi-family office approach to wealth management for multi-generational families in Kenya.

With over 25 years of international financial services experience across Asia and Africa, Richard brings deep expertise in family wealth advising, financial planning, offshore wealth protection, and discretionary investment management.

He leads the delivery of holistic, integrated, and bespoke solutions, including lifetime cash-flow modelling and long-term wealth structuring designed to preserve and grow wealth across generations.

As a Chartered member of the Chartered Institute for Securities and Investment (CISI, UK) and a dual certificate holder from the Family Firm Institute (CFBA/CFWA), alongside multiple qualifications from the Chartered Insurance Institute (CII, UK), Richard operates at the highest standards of global wealth governance and advisory excellence.

Richard is deeply passionate about nurturing, protecting, and growing family wealth, while building long-term, trusted, and personal relationships with clients and their families.

His work centers on clarity, stewardship, and strategic foresight—helping families move beyond short-term financial decisions toward sustainable, legacy-driven wealth outcomes.

He works with high-net-worth individuals, family principals, and next-generation leaders who want more than investment performance—they want strategic clarity, governance, and continuity across generations.

In this episode, you’ll discover:How leadership and governance shape effective family wealth strategyWhy a multi-family office approach matters for generational continuity

How holistic wealth planning integrates protection, growth, and legacy

What it takes to manage wealth across international markets and jurisdictions

The future of family wealth advisory in Africa and global financial ecosystems

Whether you’re a family principal, next-generation leader, entrepreneur, or advisor, this conversation delivers practical insight into building resilient, well-governed, and legacy-focused wealth strategies in today’s complex financial landscape.

🎧 Listen now to learn how leadership, trust, and strategy shape enduring wealth.

🎙 HostSugira RubashaFounder, ETS Rubasha Media | Global Communication Strategist

LinkedIn: https://www.linkedin.com/in/sugira-rubasha-206a24231/

🎧 GuestRichard William WaughManaging Director, Waugh McDonald Wealth ManagementMulti-Family Office | Wealth Strategy | Family GovernanceCISI (UK) Chartered | CFBA | CFWA | CII (UK)

LinkedIn: https://www.linkedin.com/in/richardwilliamwaugh/

🔗 Work With ETS Rubasha Media

🌐 Website: https://rubashamedia.com/

ETS Rubasha Media helps leaders, entrepreneurs, and keynote speakers build powerful personal brands and podcasts that convert attention into trust, authority, and revenue.

Sugira Rubasha is globally recognized for transforming how leaders communicate—helping them speak with precision, confidence, and psychological authority.

His frameworks have helped entrepreneurs across the U.S., Australia, Africa, and the Middle East close larger deals, attract premium clients, and build lifelong trust.

📞 Book a Discovery Call:https://rubashamedia.com/

🎤 Book a Keynote Speaker Strategy Session:https://calendly.com/sugirarubasha/

Legacy is always greater than currency.Secure your Personal Brand & Keynote Speaker Audit and align into the next CEO cohort:https://buy.stripe.com/7sY3cwgmX7Nnaq

Once booked, you’ll receive a custom 12-month roadmap to build credibility, influence, and measurable ROI.

The hidden value certain types of posts can have on your business, the winning strategy for organic social ads, and the unlock to creating targeted social content and ads.

Hope you enjoy!