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The Roofer Show

The Roofer Show

De : Dave Sullivan
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If you’re a Roofing Contractor looking to grow your business, make more money, and have more free time this is the podcast for you. Your host Dave Sullivan has been a successful roofing contractor for over 30 years and he shares the good, bad, and the ugly of his experience in contracting. Each week Dave interviews the industry’s top experts to pull out their best business tips and strategies that you can use to take your business to the next level. Get the answers to the questions you have to the day to day problems you face in the “real world of construction” from those that have been there and done it. Whether you have a shop of 1 or 100 there’s something here for you.Copyright 2026 Dave Sullivan Direction Economie Management Management et direction
Épisodes
  • 498: Why More Sales Won’t Fix a Broken Roofing Business
    Oct 10 2026
    Your roofing company is doing millions in revenue. You're selling jobs, keeping your crews busy, and working harder than ever.So why isn't there more money in the bank? And why can't you take a two-week vacation without worrying about the business?More leads and more sales aren't necessarily the answer.In this episode of The Roofer Show, I sit down with John DeLaurier from ProLine and Chris Diroll from SMA Support to talk about what really makes a roofing business profitable.All three of us have owned roofing companies, and we know firsthand what happens when sales, operations, and financial performance aren't working together.It comes down to three things:Sell Work. Do Work. Keep Score.When one of those legs is weak, the whole business suffers.What You'll LearnSell Work: Why speed to lead, better proposals, and consistent follow-up can produce more sales without spending more on advertising.Recover Lost Opportunities: How to turn open estimates and neglected prospects into additional revenue.Do Work: Why clear responsibilities, better handoffs, and consistent processes matter as your roofing company grows.Keep Score: The financial numbers every roofing contractor should understand, including close rate, gross profit, job costing, cash flow, and the quick ratio.Protect Your Margins: How I discovered a consistent 5% to 8% material-cost problem through job costing.Avoid the Growth Trap: Why growing from $2 million to $10 million in revenue won't solve a business that isn't profitable today.Get Your Freedom Back: How to build a roofing company that can operate while you take a two-week vacation.The discussion comes back to one important question:What's really holding your roofing business back?Before you hire more people, buy more software, or spend more on marketing, you need to identify the problem, fix it, measure the results, and keep improving.That's how you build a roofing business that's profitable, predictable, and doesn't depend on you for every decision.Not Sure Where Your Roofing Business Is Stuck?That's exactly why I developed my Roofing Business Health Check.We'll look at your sales, operations, financial statements, job costing, and cash flow to identify what's holding your business back.You'll receive a written Roofing Business Health Record and the three priorities I'd focus on over the next 90 days.You can see a sample Health Record and schedule a free 15-minute introductory call here:https://theroofercoach.com/healthcheckResources MentionedThe Roofer Coach and Roofing Business Health CheckProLine CRM SMA Support The Roofer Show About the GuestsJohn DeLaurier, ProLineJohn is a former roofing contractor who now works with ProLine, helping roofing companies improve their sales processes, customer follow-up, and CRM reporting.Chris Diroll, SMA SupportChris is a former roofing contractor who now helps roofing businesses improve their operations, accountability, administrative support, and processes so owners can focus on growing their companies.About Dave SullivanDave Sullivan spent more than 30 years as a roofing contractor, built and sold a successful eight-figure roofing company, and now helps roofing business owners improve profitability, cash flow, and operations through The Roofer Coach and The Roofer Show.The Roofer Show: Helping roofing contractors grow their businesses, make more money, and have more free time.
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    52 min
  • 497: More Roofing Jobs, Less Profit? 12 Essentials to Fix It
    Sep 28 2026

    Stop cutting your roofing prices. On a job with a 30% gross margin, a 10% discount means you need 50% more jobs just to earn the same gross profit.

    As you look at this year’s results and plan for next year, I walk through 12 essentials for a more profitable roofing business: pricing from your costs, following up with prospects, protecting profit in production, and keeping score.

    Pick the one or two you need to work on first, then use the free One-Page Business Plan to put your priorities on paper.

    Free One-Page Business Plan: https://theroofercoach.com/plan

    SMA Support: https://theroofercoach.com/sma/

    ProLine: https://theroofercoach.com/proline/

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    37 min
  • 496: Why Your Roof Repairs Aren’t as Profitable as You Think
    Sep 18 2026

    Roof repairs can look very profitable until you add up what they really cost. Dave Sullivan breaks down roof repair pricing, hidden costs, the right customer, repair operations, and the numbers contractors need to track to know if their repairs are actually making money.

    EPISODE DESCRIPTION

    Roof repairs look profitable.

    A $600 repair. A couple hours of labor. Maybe $75 in materials.

    Looks like easy money, right?

    Not so fast.

    What about the cost of the lead, answering the phone, scheduling, drive time, the truck, fuel, insurance, trips to the supply house, documentation, billing, collections and callbacks?

    There may be a lot more money tied up in that repair than you realize.

    In this episode, I break down what it really costs to run a roof repair business and why you can’t price repairs based simply on how long your technician spends on the roof.

    I also share what I learned building a commercial service and maintenance operation that eventually did about $4 million a year.

    In this episode:

    • Why repairs need to be treated as a separate business
    • The hidden costs contractors often miss
    • Why I won’t give you a magic price for a roof repair
    • How to determine what you need to charge
    • How to identify your ideal repair customer
    • What repair customers are really paying you for
    • Why repairs need their own sales and service process
    • How repair customers can become future reroof customers
    • Why a good production roofer isn’t automatically a good repair technician
    • The numbers you need to track to know if repairs are actually profitable

    Repairs can be a very profitable part of your roofing business.

    But don’t do them just to keep everybody busy.

    Know why you’re doing them. Know what they cost. Charge enough to make a profit. And keep score.

    Not sure where the profit is going in your roofing business?

    Start with the Roofing Business Health Check.

    We’ll look at the whole business through the three things every successful roofing company has to do well:

    Sell the Work. Do the Work. Keep Score.

    We’ll identify where you’re making money, where you’re leaking it, and the three things I’d focus on over the next 90 days.

    SPONSORS

    ProLine

    theroofercoach.com/proline

    Promo code: DAVE50

    SMA Support

    theroofercoach.com/smasupport

    Further Listening

    Episode #478, the service/repair truck episode

    Episode #490, Why Your Roofing Company Has Plenty of Work—but No Money

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    25 min
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