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This episode explores the intellectual influencer phenomenon. We will define what they are, explore why they have become important, and what their rise tells us about a creator economy flooded with misinformation, grifters, and brainrot.

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Timestamps:

00:00 Ad read

00:46 Intro

3:10 Defining the intellectual influencer & examples

5:35 Exploring why intellectual influencers so popular right now

12:00 Intelligence as an aesthetic

19:50 Has TikTok taken the intellectual influencer too far?

25:26 How short-form video impacts this content

27:52 Conclusion

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