HIGHLIGHTS
03:06 Klowt: Starting from her bedroom corner with no plan B
09:54 Anchoring life on business while going through the trials of divorce
15:38 Navigating inappropriate conversations on LinkedIn
20:20 Amelia started a successful food business selling to stoners in school
26:18 Leaving university, hating employment, and starting a B2B women's wear brand
33:44 Pre-Klowt: Growth on social media and offering free tips to everyone
37:13 Build personal brands: Interviews, content, and the fear of visibility
44:33 A lack of outreach and growing organically
47:02 Work with Amelia
51:44 The future of Klowt is to own the personal brand category
QUOTES
14:21 Steve: "Women tend to nurture more than men and they care more and their work is more diligent. Men tend to, I'm not saying this is all the case, be more fast-paced, bold, and miss the details. And in this job, the details are everything."
17:28 Amelia: "It's annoying and it's totally unfair that some men feel they can approach women that way. Many women wouldn't do that. Like the percentage of men that get approached by women on social media platforms versus the percentage of women is so different."
24:10 Amelia: "There's a lot of stoners at this school, like a lot of people smoke weed... oh, I could sell cookies. So I started making cookies and brownies and cakes and sandwiches... And I'd set up this little table right outside the door where these stoners would come back in after smoking... and every Wednesday I'd be sold out."
42:26 Amelia: "I really, really, really believe like intrinsically in my soul that the future of branding is personal. And so, the way you see the world going with influencers and people like Elon Musk completely changing stock prices just based on a single tweet, personal branding is going to be the next everything."
45:50 Amelia: "We are hardwired to avoid discomfort, and putting in hard work in stuff is uncomfortable particularly when you're putting out your opinions and being your complete self on LinkedIn or Instagram or Tiktok or whatever, because you have to be."
Learn more about Amelia in the links below:
- LinkedIn - https://www.linkedin.com/in/ameliasordell/
- Instagram - https://www.instagram.com/ameliasordell/
- Website - https://klowt.io/
Find out more about Steve and TIDAL by visiting the links below:
- LinkedIn - https://www.linkedin.com/in/stevenwschmidt/
- Website - https://www.risewithtidal.com/