Couverture de The RevOps & ABM Alignment

The RevOps & ABM Alignment

The RevOps & ABM Alignment

De : Romeo Mann
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 Now more than ever, B2B companies cannot survive without a clear, defined and functional revenue strategy. We present - The RevOps & ABM Alignment - a podcast that highlights the stories and expertise of B2B Go-To-Market specialists and their strategies for two highly effective motions - Revenue Operations and Account-Based Marketing. Here you can expect to hear from Sales, Marketing, Customer Success and Operations specialists that thrive in building revenue models that exceed expectations and allow companies to scale. Tune in to this bi-weekly podcast to learn more on how to make RevOps & ABM your ultimate revenue strategy advantage!@ 2024 MAN Digital Direction Economie Management et direction Marketing et ventes
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    Épisodes
    • How To Build Your Revenue Factory (w/ Roee Hartuv, Head of Revenue Architecture Practice in Winning by Design)

      How To Build Your Revenue Factory (w/ Roee Hartuv, Head of Revenue Architecture Practice in Winning by Design)
      Oct 10 2024

      In this episode, Roee from Winning by Design explains how to build a scalable "revenue factory" for SaaS companies. Learn the essentials of revenue architecture, and driving recurring revenue.


      We cover:

      - How to build a revenue factory using six-core models.

      - Importance of product-market fit, pricing, and data modelling.

      - Shifting from founder-led sales to structured growth.

      - Customer retention's role in long-term success.


      Connect with Roee Hartuv

      LinkedIn | Webpage

      Connect with Romeo Mann:

      LinkedIn | Webpage


      ***
      This episode is brought to you by MAN Digital - RevOps and ABM & Demand Gen agency helping B2B companies with long sales cycles build revenue engines.

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      33 min
    • Latent Buyers vs. Active Buyers: Why You Need Different Sales Procesess (with Frank Nardi, CRO at Cin7)

      Latent Buyers vs. Active Buyers: Why You Need Different Sales Procesess (with Frank Nardi, CRO at Cin7)
      Oct 3 2024

      Not all buyers are created equal. In this episode, Romeo sits down with Frank Nardi, CRO at Cin7, to unpack the key differences between latent and active buyers. You’ll discover how to tweak your sales approach to connect with both types and avoid costly mistakes from treating every lead the same.

      HIGHLIGHTS:
      00:00 Intro
      02:34 Inventory management
      08:18 The role of a Chief Revenue Officer
      14:00 Breaking Silos
      23:38 Creating a smooth handoff process
      29:05 Latent buyers vs. active buyers
      37:07 Personalization in the customer journey
      49:44 Moments that matter
      55:02 Applying ABM and PLG

      Connect with Frank Nardi

      LinkedIn | Webpage

      Connect with Romeo Mann:

      LinkedIn | Webpage

      ***
      This episode is brought to you by MAN Digital - RevOps and ABM & Demand Gen agency helping B2B companies with long sales cycles build revenue engines.

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      1 h
    • Scaling SaaS: Insights from 188 founders (with Anna Nadeina, Head of Growth at SaaS Group)

      Scaling SaaS: Insights from 188 founders (with Anna Nadeina, Head of Growth at SaaS Group)
      Sep 19 2024

      In this episode, Anna Nadeina discusses the challenges SaaS companies face in "the profitable growth" era, sharing insights from interviews with founders. She also explains how SaaS Group supports its companies.

      HIGHLIGHTS:
      00:00 Intro
      03:19 What is SaaS Group
      15:56 SaaS market trends
      21:50 Niching down for SaaS
      25:07 Founders' mental health, AI, growth
      39:00 Exploring SaaS niches
      46:00 Targeting the US market
      48:09 Cultural differences in GTM
      59:31 Should everyone have a podcast?
      01:12:51 Anna's recommendations

      Connect with Anna Nadeina

      LinkedIn | Webpage

      Connect with Romeo Mann:

      LinkedIn | Webpage


      ***
      This episode is brought to you by MAN Digital - RevOps and ABM & Demand Gen agency helping B2B companies with long sales cycles build revenue engines.

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      1 h et 23 min
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