Couverture de The Retail Razor: Retail Transformers

The Retail Razor: Retail Transformers

The Retail Razor: Retail Transformers

De : Ricardo Belmar | Top Retail Expert
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 Retail Transformers is your insider’s guide to the visionaries shaping the future of retail! Hosted by RETHINK Retail Top Retail Expert & NRF 2025 Retail Voice, Ricardo Belmar, and RETHINK Retail Top Retail Expert, Casey Golden, this podcast goes beyond trends and buzzwords to spotlight the executives, innovators, and thought leaders driving real transformation in retail. Whether they’re redefining the shopping experience, revolutionizing supply chains, enabling frontline store teams, or championing the next era of retail tech, these change makers are making a revolutionary impact. Join us as we dive into candid conversations with the people reshaping the world of commerce— from the boardroom to the showroom floor. If you're passionate about innovation, leadership, and the future of commerce, Retail Transformers is the podcast for you. Stay Sharp. Be Bold. Transform Retail. Subscribe today! Part of the Retail Razor Podcast Network: https://bit.ly/RRPNweb Newsletter: https://retailrazor.substack.com YouTube: https://bit.ly/RRShowYouTube LinkedIn: https://bit.ly/LI-RRazor BlueSky: https://bit.ly/TRRSbsky Instagram: https://bit.ly/TRRSinsta Threads: https://bit.ly/TRRSthreads Facebook: https://bit.ly/TRRSface© Copyright 2025 All rights reserved. Economie Management Management et direction Réussite personnelle
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    • Why Retail Strategies Fail - Kevin Ertell Breaks Down The Strategy Trap

      Why Retail Strategies Fail - Kevin Ertell Breaks Down The Strategy Trap
      Feb 12 2026
      S2E2 Your Strategy Isn’t Failing - Your Execution Is. Here’s How to Fix It. Most strategies don’t fail in the boardroom - they fail in the real world. In this episode of Retail Transformers, Ricardo and Casey sit down with Kevin Ertell, longtime retail operator and author of The Strategy Trap: Why Companies Fail at Execution and How to Get It Right. Kevin shares why 67% of well‑crafted strategies fail, the early warning signs leaders miss, and how his Six Cs framework helps teams turn strategy into real‑world results. As Kevin explains, “Most strategies fail later, not loudly” - and the root cause is almost always poor execution, not bad ideas. Drawing from 30+ years at Nike, Sur La Table, Borders, and Tower Records, plus interviews with 60+ operators, Kevin breaks down how leaders can avoid the strategy trap and build strategies that humans can actually execute. What We CoverWhy most strategies fail in execution, not planningThe Strategy Trap: what it is and how to avoid itThe Six Cs framework: Co‑creation, Clarity, Capacity, Communication, Coordination, CoachingWhy co‑creation is essential for execution successThe “tree stump theory” and how blind spots derail executionWhy leaders must “slow down to speed up”How culture, incentives, and communication shape executionReal‑world examples from Nike, Borders, and more Why This Episode MattersIf you’re launching a new strategy this year. Or wondering why the last one didn’t land. This conversation gives you the tools, frameworks, and mindset to execute with confidence. Don't forget to like, comment, and subscribe to The Retail Razor: Retail Transformers for more episodes featuring retail innovators, disruptors, and bold thinkers reshaping commerce.Subscribe to the Retail Razor Podcast Network: https://retailrazor.com/Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://go.retailrazor.com/utubeAbout Our GuestKevin Ertell, https://www.linkedin.com/in/kevinertell/Author, The Strategy Trap: Why Companies Fail at Execution and How to Get It Right. https://a.co/d/04AqxywEFounder & CEO, Mistere Advisory. https://www.mistereadvisory.com Kevin Ertell is a veteran executive and trusted advisor with more than 30 years of experience leading transformations at brands like Nike, Tower Records, and Sur La Table. As founder and CEO of Mistere Advisory, he helps companies of all sizes bring clarity, alignment, and action to their strategies. Known for his straight talk, practical insight, and ability to cut through complexity, Kevin draws on deep experience across leadership, operations, and digital growth to help teams turn ideas into results. When he’s not helping companies get unstuck, he’s likely playing bass, cooking for family, or following Cleveland sports with stubborn optimism.Chapters(00:00) Preview Teaser(01:22) Show Intro(04:21) Welcome Kevin Ertell to the Retail Transformers Podcast(07:54) The Strategy Trap: An Introduction(10:15) Common Pitfalls in Strategy Execution(11:53) Techniques for Successful Execution(14:58) The Six Cs Framework(24:13) The Importance of Co-Creation, Clarity, and Capacity(25:29) Showtime: Communication, Coordination, and Coaching(26:31) Coaching as a Leadership Tool(27:30) Real-World Example: Borders Rewards Program(30:56) Key Decisions Before Strategy Kickoff(32:41) Slowing Down to Speed Up(37:23) The Role of Company Culture(39:03) AI in Strategy Execution(41:41) Conclusion and Final Thoughts(44:08) Show CloseMeet Your HostsHelping you stay sharp, be bold, and transform retail:Ricardo Belmar is an NRF Top Retail Voice for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2026. Thinkers 360 has named him a a Top 10 Thought Leader in Retail and AGI, a Top 50 Thought Leader in Management, Careers, and Transformation, and a Top 100 Thought Leader in Agentic AI and Digital Transformation. Thinkers 360 also named him a Top Digital Voice for 2024 and 2025. He is an advisory council member at George Mason University’s Center for Retail Transformation and the Retail Cloud Alliance. He was most recently the partner marketing leader for retail & consumer goods in the Americas at Microsoft.Casey Golden, is the North America Leader for Retail & Consumer Goods at CI&T. She is a RETHINK Retail Top Retail Expert from 2023 - 2026, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. Once immersed in fashion & supply chain tech, now slaying Franken-stacks & building retail tech. She is also the Founder of Luxlock, a cross-channel customer experience management platform.Episode MusicIncludes music provided by imunobeats.com, featuring Tropikool, from the album Future Beats 2, plus Virtual Apology and New Styles, from the album Shimmer Pop, written by Heston Mimms, published by Imuno.
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      46 min
    • Retail Transformation Playbook: Michelle Pacynski on Innovation, Startups, and What’s Next

      Retail Transformation Playbook: Michelle Pacynski on Innovation, Startups, and What’s Next
      Jan 29 2026
      S2E1 Ulta Beauty’s $2B Digital Transformation: Michelle Pacynski Reveals the Retail Innovation Playbook In this season‑opening episode of The Retail Razor: Retail Transformers, Ricardo and Casey sit down with Michelle Pacynski, former VP of Innovation and Consumer Technology at Ulta Beauty, to unpack one of the most compelling retail transformation journeys in modern retail. Michelle shares how Ulta scaled its digital business from $125M to over $2B, built a mobile‑first strategy before the rest of the industry caught up, and created an innovation team that ultimately became the company’s AI Center of Excellence. This conversation is a masterclass in retail transformation and innovation, AI adoption, startup collaboration, and the leadership mindset required to build what’s next. What We Cover:How Ulta built a mobile‑first digital experience before it was mainstreamWhy infrastructure, fulfillment, and omnichannel foundations matter more than hypeThe real story behind GlamLab, virtual try‑on, and beauty tech adoptionHow to evaluate retail tech startups and build a risk‑reward experimentation modelWhy innovation teams should sit inside the business, not ITThe future of search, video commerce, and agentic AI in retailWhy retailers must embrace experimentation to stay competitiveThe mindset shift leaders need to drive meaningful retail transformationWhy This Episode Matters If you care about the future of retail transformation, leadership, startup innovation, and agentic AI in the beauty industry, this is an essential listen. Don't forget to like, comment, and subscribe to The Retail Razor: Retail Transformers for more episodes featuring retail innovators, disruptors, and bold thinkers reshaping commerce.Subscribe to the Retail Razor Podcast Network: https://retailrazor.com/Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://go.retailrazor.com/utubeGuest info:Michelle Pacynski, Senior Digital Executive | Digital Transformation | Futurist | Innovation | Board Member | Strategic Advisor. https://www.linkedin.com/in/michelle-pacynski/A high performing, visionary leader, Michelle Pacynski shapes – and reshapes – the retail industry with leading innovations and designing new ways to discover and shop. For over six years, she founded and led a team of global digital innovators, overseeing work that connects digital and physical shopping journeys with leading technology to create differentiated, relevant guest experiences. She also championed the creation of a corporate venture fund, Prisma Ventures (™) to accelerate innovation by forming strategic partnerships with the startup community. She’s currently a strategic advisor for several tech startups and while overseeing Prisma Ventures (™) she deployed over 50% of the $20M fund to some 12 early-stage startups over 3 years.Recently named one of the Top 25 Leaders to Watch in 2025 by CommerceNext, Michelle is currently a Strategic Advisor with iVantedge Advisors, LLC a company she founded specializing in guiding innovative technology startups through pivotal growth stages. She helps tech founders navigate complex challenges, drive product-market fit, and positions them for long-term success in dynamic, fast-paced markets. Chapters:(00:00:00) Preview Teaser(00:00:38) Show Intro(00:04:19) Introduction and Welcome Michelle Pacynski(00:05:05) Michelle's Retail Journey(00:06:15) Transforming Ulta's Digital Business(00:09:29) Mobile First Strategy(00:12:25) Building a Native App(00:15:00) Innovation and Experimentation(00:29:53) Virtual Try-On and Gamification(00:34:54) Challenges in Retail Tech(00:39:13) Strategic Partnerships and Innovation(00:40:43) Experimentation and Quick Wins(00:43:59) Future of Retail Innovation(00:45:13) Interactive Commerce and Video(00:49:26) Heads-Up Displays and AR(00:52:34) AI and Practical Applications(00:59:33) Recognition and Personal Reflections(01:02:50) Mindset Shifts for Retailers(01:04:51) Closing Thoughts and Contact Information(01:07:15) Show CloseMeet your hosts, helping you stay sharp, be bold, and transform retail:Ricardo Belmar is an NRF Top Retail Voice for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2026. Thinkers 360 has named him a a Top 10 Thought Leader in Retail and AGI, a Top 50 Thought Leader in Management, Careers, and Transformation, and a Top 100 Thought Leader in Agentic AI and Digital Transformation. Thinkers 360 also named him a Top Digital Voice for 2024 and 2025. He is an advisory council member at George Mason University’s Center for Retail Transformation and the Retail Cloud Alliance. He was most recently the partner marketing leader for retail & consumer goods in the Americas at Microsoft.Casey Golden, is the North America Leader for Retail & Consumer Goods at CI&T. She is a RETHINK Retail Top Retail Expert from 2023 - 2026, and Retail Cloud Alliance advisory council member. Obsessed with the customer ...
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      1 h et 9 min
    • Retail Is Being Rewritten - Meet the Leaders Transforming It

      Retail Is Being Rewritten - Meet the Leaders Transforming It
      Jan 20 2026
      The Boldest Voices in Retail Return | Season 2 Trailer Season 2 of Retail Transformers is here, and this year, we’re going deeper into the ideas, innovations, and leadership philosophies redefining the retail industry. Hosted by Ricardo Belmar and Casey Golden, this season brings you candid conversations with the executives, innovators, and bold thinkers transforming commerce from the inside out. In this trailer, Ricardo and Casey reflect on the powerful insights from Season 1. From April Sabral’s purpose-driven leadership mindset to Dave Finnegan’s exploration of AI, identity, and trust. You’ll hear how leaders like Vicki Cantrell, Matt Marcotte, Anna Farberov, and Bobby Johnson shaped the conversation around culture, community, innovation, and people-first transformation. Season 2 builds on that momentum with even more groundbreaking voices. We’re diving into AI-driven retail strategies, next-gen customer experiences, loyalty reinvention, cultural transformation, and the bold moves that will define the next decade of retail. If you’re a retail leader, innovator, founder, or someone passionate about the future of commerce, this season is built for you. What You’ll Learn This SeasonHow AI is reshaping retail leadership and customer experienceWhy culture is still the strongest competitive advantageHow to build resilient, people-first retail teamsThe real playbooks behind scaling innovationHow leaders are navigating trust in an AI-driven worldThe bold strategies shaping the future of retail Don't forget to like, comment, and subscribe to The Retail Razor: Retail Transformers for more episodes featuring retail innovators, disruptors, and bold thinkers reshaping commerce.Subscribe to the Retail Razor Podcast Network: https://retailrazor.com/Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://go.retailrazor.com/utubeChapters:(00:00) Cold Open(00:28) Intro & Hosts(01:20) Callbacks to Season 1(02:33) Season 2 - What's New(03:15) Why You Should Listen(03:38) Our Purpose(03:58) Close & Subscribe!Meet your hosts, helping you stay sharp, be bold, and transform retail:Ricardo Belmar is an NRF Top Retail Voice for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2026. Thinkers 360 has named him a a Top 10 Thought Leader in Retail and AGI, a Top 50 Thought Leader in Management, Careers, and Transformation, and a Top 100 Thought Leader in Agentic AI and Digital Transformation. Thinkers 360 also named him a Top Digital Voice for 2024 and 2025. He is an advisory council member at George Mason University’s Center for Retail Transformation and the Retail Cloud Alliance. He was most recently the partner marketing leader for retail & consumer goods in the Americas at Microsoft.Casey Golden, is the North America Leader for Retail & Consumer Goods at CI&T. She is a RETHINK Retail Top Retail Expert from 2023 - 2026, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. Once immersed in fashion & supply chain tech, now slaying Franken-stacks & building retail tech. She is also the Founder of Luxlock, a cross-channel customer experience management platform.Includes music provided by imunobeats.com, featuring Tropikool, from the album Future Beats 2, written by Heston Mimms, published by Imuno.
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      6 min
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