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The Retail Alchemists

The Retail Alchemists

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The Retail Alchemists, hosted by retail experts Debra Langley and Greg Merrill, dives into the art and science of modern retail. From digital disruption to contextual commerce, we explore how brands can thrive in today’s evolving landscape—one decision, one connection, and one customer at a time. Each episode will be accompanied with a recipe to turn retail lead into gold.Copyright 2025 All rights reserved. Economie
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    Épisodes
    • Bye Bye Frankenstack: Built Light & Led Right.
      Aug 13 2025

      In this conversation, Pim Vijftigschild, CCO of New Black, opens the door to a different way of thinking about retail tech, where the real challenge isn’t the platform, but the people leading the change.

      We all know the frustration of tangled legacy stacks: bloated and slow to adapt. But how do we break free from it? How do we build something lighter, faster, and ready for the next shift in customer expectations?

      New Black’s answer: one version of the platform, no custom builds, and real-time deployment cycles that keep pace with the business.

      We talk why leadership alignment is the ultimate accelerant. We talk the leap from unified and contextual commerce. We talk how to put the power of the store in an associate’s pocket.

      To bring in crystal clarity for the audience, every episode of The Retail Alchemists comes with a Recipe: a concise, actionable piece of how-to for visionary retail leaders. Subscribe here to access them: ⁠https://www.theretailalchemists.com

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      41 min
    • Retail Is Being Rewritten: Here is How Dyson Did It
      Jul 15 2025

      In this episode, Stuart Frelick, former Head of Retail Product at Dyson, takes us inside one of the most ambitious shifts in modern retail.

      We’ve all seen it: systems that don’t talk, receipts you can’t email, store teams stuck in the past while customers live in the future. So what does it take to march beyond the broken basics and build toward a connected, contextual future?

      Design for your customer, not your channel. That was the Dyson answer.

      We talk foundations. We talk the balance between speed and perfection. We talk intelligent embedded in stores.

      Disclaimer: This episode features Stuart speaking from his own experience and perspective, not on behalf of Dyson.

      To bring crystal clarity for our audience, every episode of The Retail Alchemists comes with a Recipe: a concise, actionable piece of how-to for visionary retail leaders. Subscribe here to access them: ⁠https://www.theretailalchemists.com

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      26 min
    • Fast & Unified: KIKO Milano’s Global Journey From Six POS to One
      Jun 24 2025

      In this conversation, Kaveh Vahabi, former CIO of KIKO Milano, brings us into a deep dive on the brand's evolution to unified commerce.

      We all know the pain of living with a patched-up legacy system, a “Frankenstack.” But how do we move forward from it? How do we avoid the slow and painful death by a thousand cuts and become adaptive to change?

      KIKO presented a bold answer: 66 countries, 990 stores, 6,500 associates. All transformed in just 14 months.

      We talk the management perspective. We talk the ready-go mindset. We talk how management can be the guidance.

      To bring in crystal clarity for the audience, every episode of The Retail Alchemists comes with a Recipe: a concise, actionable piece of how-to for visionary retail leaders. Subscribe here to access them: ⁠https://www.theretailalchemists.com

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      32 min
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