In this episode of The Resource, hosts Priscilla Peters and Scott Dismuke dive into the latest recruiting, retention, economic, and industry data shaping the driver market. They explain what it points to for 2026: tighter competition for qualified drivers and more emphasis on outcomes delivered through AI technology. Whether you're hiring, planning, or just trying to keep up, these insights will help you stay sharp and strategic. Pass it along to your team—because smart decisions start with smart data.

Show Notes:

• Q4 2025 Driver Recruiting & Retention Data Download
• Lead Assist 3.0

Email Us:

• theresourcepodcastt@gmail.com
• ppeters@conversionia.com
• scottdismuke@pdateam.com

We brought in not one, but two AI minds for this episode. Frankie Russo (best-selling author and upcoming Recruitment & Retention Conference keynote speaker) joins us for insights on AI leadership and innovation. Then, Simon Curtis (who leads AI initiatives at Conversion Interactive Agency) jumps in to break down how AI is reshaping driver search, employer branding, and recruiting strategy.

Show Notes:

• The Resource Episode #29
• Frankie Russo
• Recruitment & Retention Conference
• Claude.ai
• Terminator 2
• Simon Curtis
• AI-Powered Marketing Brand Solutions
• PDA

Email Us:

• theresourcepodcastt@gmail.com
• ppeters@conversionia.com
• scottdismuke@pdateam.com

What does 2026 have in store for truck driver recruiting and retention and beyond? Flying trucks? Scott finally learning TikTok dances? In this year-end special, Priscilla and Scott break down the industry trends they expect to dominate 2026, explore a few pop culture curveballs, and even highlight some listener predictions. Grab your crystal ball, tune in, and settle in.

Show Notes:

• Hey Santa – Wilson Phillips
• Last Christmas – Wham!
• Little Drummer Boy – Justin Bieber
• The Paper
• Hunter Yurachek's '6 7' Joke on ESPN
• Wicked: For Good
• Lead Assist Agentic

Email Us:

• theresourcepodcastt@gmail.com
• ppeters@conversionia.com
• scottdismuke@pdateam.com