The Real Performance Impact of Business Coaching and Mentoring
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The Real Performance Impact of Business Coaching and Mentoring
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Companies often shift strategic direction and studies have shown these shifts or pivoting components of the business model can enhance a firm's performance. But how does one stimulate these strategic shifts? And moreover, how can we measure the impact of these interventions?
A new study led by Dr. Stephen Anderson of Mays Business School tackles these questions through the use of virtual collaboration technology. In this episode, Dr. Anderson explains how he and his colleagues paired business coaches in the U.S. and the U.K. with entrepreneurs in Uganda and studied the impact that virtual coaching sessions had on the strategic direction and performance of these budding businesses.
Read Dr. Stephen Anderson’s full study here.
The Created at Mays Podcast is a production of Mays Business School and Texas A&M University and is produced by University FM.
- Faculty profile of Dr. Stephen Anderson
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