Épisodes

  • Why Podcasters Need A Strategy To Grow Their Business with Megan King
    Sep 28 2021

    For a lot of entrepreneurs who decide to add a podcast to their mix, it seems like they often get consumed with the “how-tos” at the expense of thinking through the “why” and “what.”

    • Why do you want to have a podcast? 
    • What is the purpose of your podcast?
    • What does success look like for your business from the podcast? 

    In this week’s podcast, my guest Megan King dishes on her path to podcast management as a former copywriter and we take a deep dive into how to break through the mindset of feeling like you have to do everything - even when you don’t love all of the individual tasks. 

    Today, Megan works with clients to not only launch and produce podcasts, but to do it in a way that is a truly strategic channel to help them accomplish their business goals. 

    Listen in to this week’s podcast for a look inside a podcast management business that is focused on strategy + the weekly ins and outs of getting a podcast on air. 

    As always, your podcast subscription, shares, comments, and reviews mean everything to a show like this, so please take a moment to help us get the word out. 

    For full show notes, please visit www.thepodsquadcollective.com/podcast-022



    Afficher plus Afficher moins
    15 min
  • Turning Your Podcast Manager Business Into A Full-Service Agency with Jenny Suneson
    Sep 21 2021

    Who else has found themselves in a season of transition this year? 

    You’re definitely not alone. 

    I think that’s why the success stories of podcast managers I interview on the podcast so much. The advice and insights that come from rockstar business owners who have been where you are today are pure gold!

    This week I’m sharing a wonderful conversation with Jenny Suneson, former social media manager, virtual assistant, and podcaster herself. In 2018, a client needing podcast management support opened up this niche to Jenny and pushed her to transition away from social media management. Fast forward to today and Jenny  is a podcast strategist + mentor and the owner of Savvy Podcast Agency, a full service podcast management and marketing agency. 

    For Jenny, the transition to podcast management meant a step back from the, “on all the time” nature of social media management and into a space where she can keep her work/life balance in check as a new mom. 

    In this deep dive conversation about Jenny’s two agencies and podcasts we talk about: 

    • The podcast service she always outsourced
    • What building a subcontractor team of VAs and an online business manager meant to her day-to-day business life
    • The incredibly valuable service of guest pitching that Jenny offers in one of her packages. 

    I loved this interview and I am excited to bring it to you and hear what you think. Give it a listen and share your big takeaways in the comments. 

    As always, your podcast shares, subscribes and reviews mean the world to me so please take a moment to help us get the word out. 



    Afficher plus Afficher moins
    21 min
  • A High-Demand Service Prospective Podcast Clients Happily Pay For with Jessica Andrade
    Sep 14 2021

    You know when you meet someone and your conversation leaves you feeling super energized and excited? 

    I have one of those conversations to share with you today.

    In this week’s podcast you’ll meet Jessica Andrade, a podcast manager and recent transplant from Washington state to Spain! 

    Like so many in our community, the pandemic wreaked havoc on Jessica’s career as a hairdresser in San Francisco. In fact, she left work one day last spring, and never returned as salons closed that weekend. 

    Hear her tell the story of all the things that aligned just right for her to launch the successful podcast management business she runs today. 

    Plus, get ready, because we’re pulling back the curtain on an incredibly valuable service you might want to consider for your podcast management business. This is a service that without a doubt: 

    • saves podcasters literal hours every week
    • puts you in a “can’t do it without you” role for your clients, and
    • is one of the most high-demand services prospective clients happily pay for!

    Jessica’s energetic and adventurous approach to her business is a wonderful shot of enthusiasm for anyone on the fence about whether podcast management is right for you.  

    For full show notes, please visit www.thepodsquadcollective.com/podcast-020

    If you enjoyed the episode, please follow me on Apple Podcasts to get the episodes delivered straight to you every week! And for more Podcast Management tips, follow me on Instagram at @thepodsquadcollective.



    Afficher plus Afficher moins
    17 min
  • Britney Gardner and Haley Hatcher
    Sep 7 2021

    As a business owner, some days it feels like there are just too many hats for one person to wear, am I right? I think maybe that’s why I appreciate conversations like the one I have for you this week.  

    It’s reassuring to hear a reminder that we don’t have to wear all the hats and do all the things from other podcast teams who have built a partnership that works. 

    We get to choose! 

    I’m excited to introduce you to Britney Gardner and Haley Hatcher. 

    As host of the Know, Like & Trust Show podcast and creator of the BE SEEN Method. Britney helps online service biz owners craft content that attracts perfect-match clients.

    Britney admits that she waited far too long to bring on support for managing all the moving parts of getting a podcast on-air week after week.

    That’s where organization and systems-obsessed podcast manager, Haley Hatcher, came on the scene. 

    As the founder and CEO of Heart Centered Podcasting, Haley believes that everyone has a story that is worthy of sharing, but knows that it's not always easy to get it out on the airwaves. Heart Centered Podcasting implements strategic launch support and weekly management to help their clients start and grow their podcasts with confidence and ease.

    For full show notes, please visit www.thepodsquadcollective.com/podcast-017

    Afficher plus Afficher moins
    22 min
  • Rosemarie Callender
    Aug 31 2021

    Rosemarie Callender’s story might resonate with many of you.

    For sixteen years, Rosemarie’s career was  helping CEOs and leaders build successful companies by being their right hand. When the pandemic caused layoffs, including herself,  Rosemarie realized she was ready to build the business foundation she needed to create a life she loved. The pandemic provided her opportunity to sit back and reflect on life and what she really wanted for herself and her family. 

    Why?

    She wanted better control of her time, something her nine-to-five job could never offer.

    She started her online business as a Virtual Assistant with many types of clients in various industries before finally niching down to podcast management.

    Fast forward to today, and she is in a comfortable space with not only her time but also the authority of work -- just as she’s always wanted!

    In today’s episode, Rosemarie, Podcast Manager and Founder of Hands-on Virtual Solutions, shares with us her formula for successful podcasting - for new and seasoned podcasters alike! Rosemarie chats about doing what you love, leveraging social media, drawing inspiration from others, but never forgetting to put  your unique twist onto everything you create.

    For full show notes, please visit www.thepodsquadcollective.com/podcast-018





    Afficher plus Afficher moins
    38 min
  • Emma Vertolli and Brittany Kues
    Aug 24 2021

    Have you ever collaborated with a content manager or creator and wondered how easy it becomes to take off from there? Collaboration is not just something that's reserved for artists or designers— podcast enthusiasts can collaborate too! In this episode, to-be podcasters Emma Vertolli and Brittany Kues (also Emma’s podcast manager) join in to share insights into their collaboration. 

    It had been a dream of Emma's to start a podcast for a while now, and while she had the background to do it, she was SO in need of an expert hand in order to create a successful podcast! 

    Emma went through the usual channels at first, interviewing different podcast managers, but it wasn't until Brittany reached out to her, offering her service as THE podcast manager (and most importantly, as someone who genuinely cared), that her ideas began materializing!

    Emma talks about her upcoming sports podcast, Passion To Legacy, how she decides to use it to gravitate into a niche, and how podcasting has become a breeze post-working with Brittany. Brittany explains her podcasting ideas, niching down for long-term partnership, and collaborating on projects that interest you! 

    We also discuss: 

    ●      Why it is essential to know how to network - "that's not only to get your foot in the door, but it's to grow once you're in the door"

    ●      The importance of niching down and taking up projects that you love working on

    ●      Planning, Organizing, and Outlining - following a system is key if you're a podcast manager.

    ●      Tip for collaboration - it helps if you build a willingness to go back and forth with your client to understand their requirements as a podcast manager.

    Full Show Notes, including all the links we discussed on the episode, can be found at https://www.thepodsquadcollective.com/podcast-017

    Afficher plus Afficher moins
    18 min
  • Lindsay Johnson and Min Sukree
    Aug 17 2021

    This one is for everyone out there who feels like the idea of working hard and playing more is a myth.

    It seems like people throw around phrases like, "work smarter, not harder," and, "work/life balance," with no real strategies in place for exactly how to make that happen. 

    ... enter the rockstar podcast manager…

    This week on The Podsquad Show, I'm excited to introduce you to Lindsay Johnson and Min Sukree, the dynamic duo behind The Work Less, Play More Podcast for overworked entrepreneurs who want to ditch the busy work and belief that burnout is inevitable when you’re building a business. 

    Lindsay, also known as The Radical Connector, is a 20-year entrepreneurship nerd and business strategist who teaches new entrepreneurs business skills and strategies for building and scaling a profitable business by working less and playing more. 

    Min is the founder of Admin Avenger, her virtual services business supporting busy entrepreneurs in getting their podcasts on the air. Min's superpowers include audio editing, writing show notes, guest management, social media promotion, and more. 

    Listen in as we peek behind the scenes, with lots of laughs, on Lindsay and Min's relationship and the tips and processes they've built on their journey to get on the air.

    Full Show Notes, including all the links we discussed on the episode, can be found
    at https://www.thepodsquadcollective.com/podcast-016

    Afficher plus Afficher moins
    29 min
  • New Announcement!
    Jul 6 2021

    This week, I don't have a guest to introduce you to, instead, I have some exciting things to share with you that we'll get to in just a minute. First, let's talk about podcasts. If you've been listening for a while, you already know that I love podcasting. There is something about listening and learning from a great conversation between two people that is, oh, so powerful.

    Now the irony is not lost on me that we're talking about this on a podcast. So these statistics from www.podcasthostig.org will probably not surprise you. But did you know that 104 million people listened to podcasts? At least every month, 68 million people listen to podcast weekly and 16 million people in the United States alone described themselves as avid podcast fans.

    Wow. This is crazy numbers. And with those kinds of numbers, it's obvious that podcasting is still exploding. And with that comes opportunity as more and more brand owners enter the podcasting arena. The vast majority of them won't be producing their podcast alone. There are a lot of moving parts involved in getting just one episode on the air.

    That's where we come in. As virtual assistants, our business model is designed to provide remote support for our clients and with the trend in podcasting on the rise, the opportunities for virtual assistants to niche into podcast management specifically are endless. If you know a little bit about me, you'll know that I was a podcast manager for five years.

    I had clients all over the world from Los Angeles to Florida, to Switzerland, even Tokyo. And it was incredible to help bring these podcasts to life every single week and to work closely in that partnership with the podcast hosts to make sure that their voice was heard, they connected with their listeners and that the impact was very powerful.

    About a year and a half ago, I decided to pivot a little bit. Instead of having these clients one on one, I decided that I wanted to train aspiring podcast manager how to become one. And that is when The Podsquad Collective was born. So I'm going to be pivoting in the direction towards my own podcast.

    As a result, this podcast will begin to focus more specifically on podcast management with new content coming in a three-person interview. I'll be bringing you interviews with podcast hosts and their podcasts managers, where they'll be digging into all the things you've ever wanted to know about how your favorite podcasts get on the air.

    We'll be sharing tips tricks suggestions and of course, lessons learned along the way when it comes to podcast management services -- like booking guests, audio editing and mixing, writing, show notes and promoting new episodes on social media. 

    I am so excited to launch The Podsquad Collective Show on August 3rd!

    Afficher plus Afficher moins
    6 min