In this episode of PT Launchpad, Benji breaks down exactly what makes a fitness ad convert — and why most coaches waste thousands testing the wrong things. You’ll learn the three core pillars of a high-converting ad (Hook, Offer, and Creative Angle), how Meta’s AI actually decides who sees your ad, and why interest targeting matters far less than your message itself.

Whether you’re running Facebook ads for your $3K online fitness offer or just trying to attract better leads, this episode shows you how to structure your ad like a magnet for dream clients — without gimmicky hooks or complex targeting.

💡 You’ll discover:

• The #1 mistake fit pros make when launching Meta ads
• How to craft a scroll-stopping hook that filters the right audience
• Why Meta’s algorithm rewards authentic, high-quality creative
• The “Ad Anatomy” blueprint used by top 7-figure online coaches

Perfect for online fitness coaches, personal trainers, and business mentors ready to scale from $10K to $30K+ months using smarter ads — not bigger budgets.

Most coaches only run one type of ad — and then wonder why they attract broke, unqualified leads. In this episode, we break down the 5 types of follower ads every fit pro needs to build authority, attract buyers, and create omnipresence across social.

You’ll learn exactly which ads grow your following, which ones make you money, and how to use all 5 together to dominate your niche.

👉 Tune in if you’re ready to stop guessing with your ads and start scaling like a pro.

Authenticity is becoming the biggest differentiator going into 2026. With AI and overproduction everywhere, people crave realness — real voices, real stories, real values. The creators and brands who win will be the ones who show up human, imperfect, and honest. In a world full of filters and fakes, authenticity is the only thing that truly stands out.