Get ready to make website development a breeze! In this episode, Shelley Tonkin Smith is diving back into the world of websites, showing us how to tackle website creation or revamp projects without the stress. She's applying Kendra Adachi's Lazy Genius principles to website creation, making the process fun and manageable.

Shelley walks us through the refreshingly simple Lazy Genius five-step process: Prioritize, Essentialize, Organize, Personalize, and Systemize. Whether you're building a new site or giving your current one a facelift, these steps will save you time and headaches.

And there’s more exciting news! Shelley introduces her upcoming beta program, Words+Web+Wisdom. Starting in July 2024, this program will help you write and design your own website at a fraction of the usual cost. Spots are limited, so don’t miss out! Sign up at: https://wordswebwisdom.carrd.co.

0:00 – Welcome to TPM Ep 34: Lazy Genius Your Website
02:12 – Introducing the Words+Web+Wisdom Program
04:23 – The Lazy Genius Process Explained
08:23 – Step 1: Prioritize
11:44 – Step 2: Essentialize
14:36 – Step 3: Organize
16:04 – Step 4: Personalize
21:03 – Step 5: Systemize
25:49 – Wrapping Up: Lazy Geniusing Your Website

Tune in and discover how to build or revamp your website, the Lazy Genius way!

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• Words, Web, and Wisdom Program. Shelley's beta run of WWW starts on 8 July 2024. Learn how to write and develop your own website in 6 intensive, but highly-supportive weeks.
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• The Lazy Genius Way by Kendra Adachi
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• The Lazy Genius Kitchen by Kendra Adachi
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• The Plan by Kendra Adachi (coming October 8th 2024 - I've just pre-ordered a signed copy #fangirl)
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• The Lazy Genius Podcast
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• The Lazy Genius Collective
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Whether you're just getting started in business, or you've been in the game for a while, a professional website is difficult to live without... I must say, I consider a "home on the internet" that you own and control, an absolute MUST for a business owner.

But building a website for your online business is not a one-and-done affair! Ask me, I know. I've been in business for going on 15 years, and my website has changed A LOT in those years. In fact, I'm currently in the middle of a website revamp!

So join me, Shelley Tonkin Smith, as I go through 20+ pages you could have on your website. And if you're just getting started and the thought of 20 web pages makes you want to run for the hills, you can stop lacing your takkies (trainers), because I'm going to be sharing a step-by-step, page-by-page process to get your website up on the internet. Starting with just ONE juicy beautiful splash page.

Whether you're just getting started, or you're looking to revamp or spruce up your website, this episode of The Playful Mompreneur is for you.

Here's the list of "jobs" your website needs to do, with a rough idea on when you'd implement each upgrade (or "hire" for that role):

[00:05:11] Upgrade 1: A Splash Page "Website" (The Receptionist)

[00:10:24] Upgrade 2: Expanded Static Website (Personal Assistant)

[00:17:29] Upgrade 3 (2A): Legal Pages (Lawyer/Legal Team)

[00:19:16] Upgrade 4: Content Marketing (Teacher + PR Team)

[00:25:24] Upgrade 5: Sales Pages (Sales Team)

Sales Page Step-by-Step Template: learn.shelleysmithcreative.com/sales-page-step-by-step

Shelley Smith Creative Website: shelleysmithcreative.com

Email Shelley at shelley@shelleysmithcreative.com if you're interested in joining the Beta Launch of Words+Web+Wisdom (WWW), starting in July 2024. WWW will equip you to be your own copywriter. You'll create a website that you think is fan-freaking-tastic (if you don't say so yourself!) and that helps you to SELL your services and offerings with ease and flow.

More details and the application form can be found at: https://wordswebwisdom.carrd.co/

Shelley's discovered a chilled approach to daily journaling, designed to bring clarity and joy to the lives of busy mompreneurs. It's called the LIGHTT Journaling Method.

Shelley shares her journey of rediscovering the power of journaling and outlines the six key components of her LIGHTT method: Lowlight, Insight, Gratitude, Highlight, Traction, and Tomorrow.

She'll take you through how LIGHTT journaling can help you navigate the chaos of daily life, cultivate self-awareness, and stay focused on your goals with just five minutes a day.

Time Stamps:
- Introduction: 00:00:00
- Overcoming Journaling Hurdles: 00:00:47
- The LIGHTT Journaling Method: 00:03:17
- Decoding the LIGHTT Acronym: 00:07:10
- Embracing the Benefits of LIGHTT Journaling: 00:14:50
- Take Action: Try LIGHTT Journaling Today!: 00:17:28

Connect with Shelley on LinkedIn at Shelley Tonkin Smith.

Get your free LIGHTT Journaling Cheat Sheet at learn.shelleysmithcreative.com.

Check out shelleysmithcreative.com for more info about Shelley's copywriting services.

And if you're looking for support to do your own copywriting, then browse Shelley's templates, workshops and other resources at learn.shelleysmithcreative.com. Products include Shelley's Sales Page Step-by-Step Template + Video. There’s also Podcast Jumpstart, a workshop on getting your podcast onto the air, quickly and sustainably.

Use the code: PLAYFUL or use this link for 50% all products through 31 May 2024.