In this episode, we welcome Michael Flynn from 12 Points. Michael talks about the origins and mission of 12 Points, a marketing umbrella startup currently in its launch phase. He discusses his unique background in marketing, PR, and print, and how his career journey led him to 12 Points. Michael emphasizes the importance of proactive marketing strategies, integrating digital and print media, and leveraging data to create personalized and effective campaigns. He also shares insights on the use of QR codes, personal URLs, and the power of print in today's fragmented media landscape. Additionally, Michael offers advice on career management and personal anecdotes, making the conversation both informative and relatable.

00:00 Introduction to Michael Flynn and 12 Points

02:02 Michael Flynn's Career Journey

04:51 Networking and Industry Connections

06:37 Strategies for Print and Marketing Integration

25:13 The Role of Data in Marketing

30:52 Career Advice and Personal Reflections

34:25 Conclusion and Farewell

Follow Michael on LinkedIn

Additional Links and Resources:

• Lisa Wekellis on LinkedIn
• Laura Szczes on LinkedIn
• Double Z Media Website
• Double Z Media on LinkedIn

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We welcome Nada Bradbury, CEO of AD-ID, who shares insights on the evolving importance of AD IDs in the digital age. Nada explains how AD IDs, akin to product UPC codes, store metadata about creative advertising assets, thereby ensuring accurate tracking and ROI measurement across diverse platforms. She elaborates on the need for consistent AD ID usage to manage frequency capping and reduce ad waste, especially in the rapidly changing media ecosystem influenced by AI and dynamic placements. Nada also discusses the recent industry shift requiring AD IDs for creatives using SAG-AFTRA talent and the importance of fair compensation for talent, including social media influencers.

Chapters:

• 00:00 Introduction and Guest Welcome
• 02:00 Understanding AD ID: The Basics
• 04:24 Implementing AD ID in Marketing
• 05:46 AD ID's Role in Cross-Platform Advertising
• 07:53 Challenges and Solutions in Ad Tracking
• 11:21 The Future of AD ID and AI
• 12:27 Industry Insights and Personal Advice
• 21:32 Conclusion and Final Thoughts

Learn more about AD ID: https://www.ad-id.org/

Links and Resources:

• Subscribe to our newsletter here
• Laura Szczes on LinkedIn
• Lisa Wekellis on LinkedIn
• Double Z Media Website
• Double Z Media on LinkedIn

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In this episode, Amanda Warren, VP of Marketing at Merrill Gardens, shares her journey about marketing for the senior living industry, and how her career evolved over more than 15 years at Merrill Gardens. Amanda discusses the changes in marketing strategies over the years, the unique challenges of marketing to seniors and their families, the integration of digital marketing, and the importance of consistency. She also highlights the critical role of trust and human connection in the sales process and provides insights into future trends as the boomer generation reaches the age for senior living.

00:00 Introduction to Amanda Warren

00:48 Amanda's Career Journey

01:26 Overview of Merrill Gardens

02:04 Marketing Strategies in Senior Living

02:38 Target Audiences in Senior Living

04:14 Digital Marketing in Senior Living

05:11 Sales and Marketing Collaboration

07:12 Consistent Marketing Practices

08:31 Future Challenges in Senior Living

11:57 Building Trust in Senior Living

15:47 Amanda's Advice for Her Younger Self

16:47 Conclusion and Farewell

Find out more from Amanda, check out:

https://www.merrillgardens.com/

https://www.linkedin.com/in/amanda-warren-3713598/

Links and Resources:

Lisa Wekellis on LinkedIn

Laura Szczes on LinkedIn

Double Z Media Website

Double Z Media on LinkedIn

Thanks for tuning in! Subscribe to The Paid Media Playbook on iTunes and Spotify, and leave us a review!