Épisodes

  • The Most Dangerous Threat to Your Business Value… Is You
    Feb 19 2026

    In this episode of The Owner’s Playbook, Carol Dewey delivers a powerful leadership message: the greatest threat to your company’s valuation may not be the economy, competitors, or regulation — it may be unexamined leadership.

    Many entrepreneurs build profitable businesses, but not transferable assets. When everything depends on the owner, valuation drops, scalability stalls, and exit potential shrinks. This episode explores how unchecked strengths can become dysfunction — and why discipline, structure, and self-awareness are essential for building true enterprise value.

    The Most Dangerous Threat to Yo…

    Key Insights
    1. Dysfunction is not scalable.
    2. If your business only works when you’re present, you own a job — not an asset.
    3. Buyers pay for systems, not personality.
    4. Revenue does not equal value.
    5. Replaceability increases valuation.

    Owner dependence erodes every major driver of company value — recurring revenue, monopoly control, financial performance, scalability, and growth potential.

    The Most Dangerous Threat to Yo…

    Operator vs. Builder

    Operators solve today’s problems.

    Builders design systems for tomorrow’s value.

    Freedom doesn’t come from more hustle.

    It comes from removing yourself as the single point of failure.

    You cannot scale personality — only systems.

    The Most Dangerous Threat to Yo…

    Reflection Question

    If a buyer evaluated your business today, what part of you would make them nervous?

    Core Message

    You cannot out-strategize your own dysfunction.

    Before increasing valuation multiples, you must remove internal caps.

    Replaceability creates optionality.

    Disciplined leadership creates value.

    The Most Dangerous Threat to Yo…

    What’s Next

    In the next episode, Carol begins breaking down how to move from being the hub to building a structure where the business can thrive without you at the center.

    Resources

    📘 Free Download: 8 Key Drivers of Company Value

    📅 Schedule Your 21-Point Business Readiness Assessment

    💬 Website: https://www.perpetualwealthfinancial.com

    💬 LinkedIn: https://www.linkedin.com/in/perpetualwealth/

    🎧 Listen on Apple Podcasts, Spotify, and YouTube

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    11 min
  • Monopoly Control: How to Build Your Competitive Moat
    Feb 5 2026

    In this episode of The Owner’s Playbook, Carol Dewey breaks down one of the most powerful drivers of company value: Monopoly Control — your competitive moat.

    Monopoly Control is your pricing power. It’s what protects your profits, strengthens your valuation, and makes your business the first, best, or only choice in your market. Carol explains why specialization beats generalization, how buyers evaluate defensibility, and how owners can move from commodity to category leader.

    Key Takeaways
    1. Monopoly Control = your unfair advantage
    2. If you compete on price alone, you’re a commodity
    3. The three forms of control: Brand, Process, and Relationship
    4. Specialization increases profitability and valuation
    5. Buyers pay premiums for defensible, niche-focused businesses

    The Moat-Building Framework

    Ask yourself:

    1. What makes my business the first—or only—choice?
    2. What makes it difficult to compete with me?
    3. What part of my process is truly unique?
    4. Have I documented and protected that uniqueness?

    Clarity creates leverage. Focus creates value.

    Next Step

    📅 Schedule your Complimentary 21-Point Business Readiness Assessment

    📘 Free Download: 8 Key Drivers of Company Value

    💬 Website: https://www.perpetualwealthfinancial.com

    💬 LinkedIn: https://www.linkedin.com/in/perpetualwealth/

    🎧 Listen on Apple Podcasts, Spotify, and YouTube

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    13 min
  • Breaking the Hub & Spoke Trap (Part 2)
    Jan 22 2026

    In Part 2 of the Hub and Spoke series, Carol Dewey focuses on how business owners break free from owner dependence by evolving their leadership. This episode shifts from diagnosis to solution—showing why scaling a business requires scaling the owner first.

    Carol explains how moving from operator to architect unlocks growth, enterprise value, and personal freedom, and why leadership capacity—not effort—is the true ceiling for most businesses.

    Key Takeaways
    1. The hub-and-spoke model limits scale and exit value
    2. Businesses don’t outgrow owners—they outgrow leadership
    3. Delegation of decisions matters more than delegation of tasks
    4. Systems and leadership infrastructure create freedom
    5. Owner independence increases enterprise value

    Listener Action Step

    Identify the decisions, approvals, and responsibilities that still rely on you. Those are your leadership bottlenecks—and your biggest opportunity for growth.

    What’s Next

    This episode continues the foundation for building a business that can scale, sell, or run without daily owner involvement—setting the stage for deeper leadership and value-building strategies ahead.

    Resources

    📘 Free Download: 8 Key Drivers of Company Value

    📅 Book a Complimentary Business Readiness Assessment

    💬 Website: https://www.perpetualwealthfinancial.com

    💬 LinkedIn

    🎧 Listen on Apple Podcasts, Spotify, and YouTube

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    11 min
  • The Hub and Spoke Trap (Part 1)
    Jan 8 2026

    In this episode, Carol Dewey breaks down one of the most common—and costly—business owner traps: the hub and spoke model, where the owner becomes the center of every decision, relationship, and operation. While this structure may work early on, it eventually limits growth, reduces enterprise value, and traps owners inside their own businesses.

    Carol explains why owner dependence kills scalability and exit potential, and why the real constraint isn’t the business—it’s leadership capacity. This episode challenges owners to shift from operator to architect, laying the foundation for freedom, value, and sustainable growth.

    Hub and Spoke Part 1

    Key Takeaways
    1. When everything runs through you, your business can’t scale
    2. Owner dependence reduces enterprise value and exit potential
    3. High income does not equal high value
    4. Your business will never outgrow your leadership capacity
    5. Freedom comes from systems, delegation, and leadership—not more hustle
    6. Hub and Spoke Part 1

    Listener Challenge

    Draw your business as it operates today. Highlight everything that still depends on you. That visual reveals both your growth ceiling—and your path to freedom.

    Hub and Spoke Part 1

    What’s Next

    In Part 2, Carol explores the Leadership Formula—the qualities that transform owners from bottlenecks into builders of scalable, valuable enterprises.

    Hub and Spoke Part 1

    Resources

    📘 Free Download: 8 Key Drivers of Company Value

    📅 Complimentary 21-Point Business Readiness Assessment

    💬 Website: https://www.perpetualwealthfinancial.com

    💬 LinkedIn

    🎧 Listen on Apple Podcasts, Spotify, and YouTube

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    11 min
  • The Power of Preparation: Your Business Transition Blueprint for 2026
    Dec 18 2025

    In this episode of The Owner’s Playbook, Carol Dewey explains why preparation—not reaction—is the key to business freedom and successful transitions. As 2026 approaches, she outlines how business owners can move from intention to execution by preparing financially, operationally, strategically, and personally.

    This episode reframes traditional financial planning through an entrepreneurial lens, helping owners understand how to convert business value into personal freedom, reduce owner dependence, and create real optionality for the future.

    The Power of Preparation- Your …

    Key Takeaways
    1. Preparation is a strategy, not a response to crisis
    2. Traditional financial planning is not built for business owners
    3. True readiness requires financial, operational, strategic, and personal preparation
    4. Leadership capacity—not the market—is often the biggest bottleneck
    5. 2026 will reward owners who are prepared, flexible, and intentional
    6. The Power of Preparation- Your …

    Your Business Transition Blueprint (In Brief)
    1. Get your numbers truth-ready
    2. Build optionality into your business
    3. Strengthen leadership and reduce owner dependence
    4. Convert enterprise value into personal, tax-efficient wealth
    5. Align your transition plan with purpose and next-chapter goals
    6. The Power of Preparation- Your …

    "If 2026 arrived tomorrow, would you be prepared—or reactive?"

    Resources & Links

    📘 Free Download: 8 Key Drivers of Company Value

    📅 Book a Complimentary Lifestyle & Legacy Assessment

    💬 Website: https://www.perpetualwealthfinancial.com

    💬 LinkedIn: https://www.linkedin.com/in/perpetualwealth/

    🎧 Listen on Apple Podcasts, Spotify, and YouTube

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    12 min
  • Recurring Revenue: The Power of Predictability and Freedom
    Dec 4 2025

    In this episode of The Owner’s Playbook, Carol Dewey explores one of the strongest drivers of business value: recurring revenue. She breaks down why predictable income improves stability, strengthens decision-making, and dramatically increases valuation—often doubling multiples compared to businesses built purely on one-time transactions.

    Carol explains the true meaning of recurring revenue beyond subscription models and highlights how any business, in any industry, can identify and build predictable revenue streams. She walks through the six types of recurring revenue, ranked from weakest to strongest, and illustrates why predictability matters both operationally and emotionally for owners.

    This episode also uncovers the mindset shift from chasing sales to building systems—turning consistency into freedom, stability, and long-term value.

    Key Takeaways
    • Why recurring revenue is one of the most powerful drivers of company value
    • The difference between unpredictable sales and predictable income
    • How recurring revenue impacts confidence, cash flow, and valuation
    • Six categories of recurring revenue, from weakest to strongest
    • Questions to help owners identify recurring revenue opportunities within their current model
    • The strategic advantages of predictable income for hiring, planning, and long-term stability
    • Why recurring revenue increases freedom by reducing the stress of starting each month from zero
    • How predictable revenue signals loyalty, repeatability, and lower risk for buyers

    Resources Mentioned
    • 21-Point Business Readiness Assessment
    • Book: How to Beat the IRS Legally
    • Value Builder Assessment

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    11 min
  • The Switzerland Structure: Creating Independence, Diversification & Durable Value
    Dec 4 2025

    In this episode of The Owner’s Playbook, Carol Dewey explores one of the most important drivers of company value—the Switzerland Structure, a measure of how independent and diversified a business truly is. Carol breaks down why overdependence on a single customer, vendor, key employee, or even the owner is one of the biggest hidden risks in business ownership.

    She discusses how dependence erodes value, increases vulnerability, and limits the future options available to the owner. Through examples and practical breakdowns, Carol outlines the three major forms of dependence that quietly weaken a company’s stability and salability. She also highlights the indicators that reveal whether a business can run without its founder and what makes a company truly durable.

    The episode then shifts to building independence through diversification, stronger systems, and leadership depth. Carol walks through the components that help a company operate “like Switzerland”—stable, neutral, and able to function regardless of changes in relationships or personnel.

    Key Takeaways
    • What the Switzerland Structure means and why it matters
    • How dependence quietly reduces business value
    • The three most common dependence traps
    • Questions that reveal how independent your business really is
    • Strategies for building diversification and reducing risk
    • How systems, automation, and cross-training strengthen business stability
    • Why independence increases freedom, resilience, and long-term value

    Resources Mentioned
    • 21-Point Business Readiness Assessment
    • Book: How to Beat the IRS Legally
    • Value Builder Assessment

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    9 min
  • Financial Performance & Growth Potential: How to Measure What Really Matters
    Dec 4 2025

    In this episode of The Owner’s Playbook, Carol Dewey breaks down two of the most critical drivers of business value: financial performance and growth potential. She explains why many owners operate without clear financial visibility and how that lack of insight affects value, scalability, and long-term freedom.

    Carol explores how financial statements reveal the true story of a business and why profitability alone doesn’t determine health. She also discusses the difference between being busy and performing, introducing the five financial levers that influence both value and sustainability.

    The conversation then shifts to growth potential—how it’s measured, what impacts it, and why it determines the future options available to an owner. Carol highlights the elements that shape a company’s ability to scale, innovate, and operate without constant owner involvement.

    What You’ll Hear in This Episode
    • Why many business owners operate without a clear financial dashboard
    • The difference between revenue, profit, and cash flow
    • How to distinguish profitability from performance
    • The five financial levers that drive value: revenue growth, margins, cash flow, reinvestment, and owner independence
    • The “treadmill trap” of being busy but not building
    • What defines true growth potential
    • Four areas that reveal whether a business can scale: market opportunity, scalability, innovation, and talent depth
    • The shift from operator to architect mindset

    Resources Mentioned
    • 21-Point Business Readiness Assessment
    • Value Builder Assessment
    • Book: How to Beat the IRS Legally

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    11 min