Couverture de The Ordinary Business™️ Podcast

The Ordinary Business™️ Podcast

The Ordinary Business™️ Podcast

De : Jess Freeman
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This isn’t a show about hitting seven figures or running a 10-person team. Ordinary businesses deserve the spotlight, too. On The Ordinary Business™️ Podcast, you’ll hear from solopreneurs and tiny teams about how they actually make work and life fit together. Not highlight reels. Not hustle culture pep talks. Just the messy, honest stuff — from client work to childcare to the weird routines that keep the lights on and help you make it to the gym. Ordinary doesn’t mean boring — it means real, sustainable, and yours. Learn more at TheOrdinaryBusiness.com.Jess Freeman Direction Economie Management et direction
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    Épisodes
    • Adding KPIs to Your Hobbies with Michelle Ong
      Jan 20 2026

      Ever feel like “work-life balance” is code for “work all the time and feel guilty about it”? In this episode, I chat with Michelle Ong (https://hellolemonmedia.com/), Instagram strategist and certified path-of-least-resistance advocate, to talk about rediscovering movement and joy—without adding another impossible item to your already bonkers to-do list. Spoiler: It’s not about running marathons or “crushing” anything. It’s about hacking your day with what actually fits—sweatpants, laziness, and all.

      Michelle shares how going from spin class junkie to solo business owner killed her favorite habits (cue: too many days in the same spot, not enough fresh air). We chat about how she side-eyed hustle culture and booted the all-or-nothing mentality, how to pick movement that fits real life (not Instagram life), and why your hobby shouldn’t spark more pressure. Plus, she gets hilariously real about failed accountability buddies, public progress, and turning her running attempts into bingeable TikTok series.

      → Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.com

      Key Takeaways:

      • Do less to do more: Lower the barrier to movement (hello, run outside your front door) so you’ll actually stick with it.

      • Make your goals visible—and fun: Setting silly “KPIs” for workouts (yes, a sticky note on the fridge totally counts) is more motivating than another self-help podcast.

      • Let your messy, ordinary life fuel your content: Sharing your real progress (and setbacks) online leads to more support, community, and yeah, accountability—minus the shame.

      This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

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      28 min
    • Taking Time Off Even If You’re the Only One Running Things
      Jan 13 2026

      Ever wish you could take a real vacation without needing a “seven figure team” or burning the midnight oil before and after? This episode is for the ordinary-but-thriving business owner who wants a life, not just a job.

      Taylor's workshop: https://tayloraller.myflodesk.com/buildyourbotjan

      If you’re tired of feeling like time off is only for empire builders and “productivity hacks,” I’m right there with you (and, spoiler alert: I’m not buying it either).

      I’m pulling back the curtain on how I—just one person, no team—manage to take 5-7 weeks off every year without ghosting my clients or sacrificing a paycheck. I’ll walk you through my not-super-fancy-but-very-effective process for planning time off, building in margin, and balancing client work with living a life you actually want. This episode is all about making time off possible for real people, with actual client loads and maybe a kid whose school calendar controls your existence.

      → Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.com

      Key Takeaways:

      • Block your time off first—even if it’s just a weekend or a random Tuesday—then plan your projects around it.

      • Set clear boundaries with clients up front, and don’t be afraid to say, “That week’s not an option.”

      • Build in breathing room before and after vacations so you’re not playing catch-up (or meltdown) when you get back.

      This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

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      18 min
    • Time Management When “Time Blocking” Doesn’t Work with Melissa Boufounos [Mini Series]
      Jan 6 2026

      This conversation is part of a mini series on the ordinary-but-real health complexities so many business owners face. We’re talking honestly about capacity, caregiving, and the behind-the-scenes adjustments we make to keep our businesses sustainable.

      Ever had your life plan derailed by something totally out of left field? That’s exactly what happened to Melissa Boufounos, my guest on this episode.

      We’re getting real about what it’s actually like to run a business with “hidden” challenges—think post-concussion syndrome, chronic illness, and all the curveballs that force you to break up with time-blocking, Pinterest-perfect plans, and the 40-hour workweek hustle.

      Today’s conversation goes beyond the “get up and grind” grind. Melissa shares how she manages client work, deadlines, and the chaos of toddler mom life while listening to her body and honoring actual limits. You’ll hear why flexible systems beat rigid schedules, how to navigate work on both good and migraine days, and, yes, how to use Asana for real life (no, you don’t need to use every hack an “online guru” sold you).

      → Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.com

      Key Takeaways:

      • Ditch traditional time-blocking and break big tasks into small, doable steps—especially when your energy comes and goes.

      • Use project tools like Asana to keep your brain organized, your to-dos accessible, and your stress levels at “ordinary business owner” instead of “celebrity meltdown.”

      • Give yourself grace and re-prioritize often; sometimes the “shoulds” can wait so you can rest—naps are absolutely work strategy here.

      This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

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      25 min
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