How do you launch a business, partner with your spouse, and still be fully present for your kids? Sounds impossible, right?

I sat down with Dan Culver—he and his wife, Nicole, ditched the 9–5 provider/caregiver model. They closed their granola side hustle, co-lead her personal brand, and raise three daughters under one roof…without losing their minds.

Today on the podcast, Dan shares the unfiltered playbook for running a family-first business without sacrificing sanity (or date nights).

Listen in and discover:
• Why they refused "my job vs. your job" roles—and how that fuels total flexibility
• The boundary-setting hack that keeps work and home from bleeding into chaos
• How they loop their kids into big decisions (Aruba trip postponed? Here's why…)
• Their strategy to prepare kids for an unpredictable future—college, careers, gigs
• Sneaky time hacks: from lunch dates to business brainstorms, even with three kids

If you've ever felt guilty hustling for family…or wondered if you can scale your dream and be a great parent…this episode is your blueprint.

Tune in now to hear Dan's candid stories—and my take on making business and family thrive side by side.

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

Find me on:

IG: @iambrandonlucero

Facebook: https://www.facebook.com/IAmBrandonLucero

Website: https://www.brandonlucero.com

We all want content that grabs clicks, followers, and sales. But if you're only leaning on urgency and social proof, you're missing out on the deeper magic: belief shifting.

I used a parenting analogy on the podcast—comparing a boss yelling "Do it now!" versus calmly asking for help—to show why persuasive triggers spark action but rarely change long-term behavior. Belief shifting, on the other hand, rewires someone's thinking so they never go back to old habits.

Today on the podcast, I'm unpacking:
• What persuasive content really is (and its limits)
• Why belief shifting digs into your audience's core beliefs for lasting change
• Two simple patterns—metaphor/analogy and chunking up—to expose flawed beliefs
• How to ethically layer persuasion on top of belief shifts for irresistible offers
• The secret sauce in our B-Bot AI that crafts both belief shifting and persuasive messages

Whether you're writing emails, social posts, or ads, this episode will give you clarity on when to press for action and when to invite a mindset upgrade. And if you want a shortcut, our Messaging Conversion Bot at brandlucero.com can draft both styles in seconds.

Tune in now—your next breakthrough message is waiting.

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

Find me on:

IG: @iambrandonlucero

Facebook: https://www.facebook.com/IAmBrandonLucero

Website: https://www.brandonlucero.com

Ever feel like everyone's screaming at you to hustle until your eyeballs bleed? But cling to "work-life balance" and they say you'll never make real money.

As a dad, I've been there. I need a business that pays the bills without missing bedtime stories. That's why I sat down with Dan and Nicole Culver—two of my go-to mentors who have built a multimillion-dollar business on a 20-hour workweek.

Today on the podcast… we dive into their playbook for consistent $100K+ months with a lean team, clear boundaries, and semi-automated evergreen funnels.

Listen in and discover why boundaries are your biggest leverage (no nights, no weekends), how a 5-person team pulls in $100K months, the "Culver-style email" that sells daily without burning out, secret evergreen funnel hacks for non-stop sales, and parenting lessons that double as business accelerators.

Ready to build a business that fuels your life, not destroys it? Tune in now and reclaim your time.

Connect with the Culvers online - https://instagram.com/nicole.culver

And check out what they have to offer - https://nicoleculver.co/

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

Find me on:

IG: @iambrandonlucero

Facebook: https://www.facebook.com/IAmBrandonLucero

Website: https://www.brandonlucero.com