The Modern Publishing Playbook with Ash Read
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The Modern Publishing Playbook with Ash Read
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Ash Read is the Co-founder and General Manager of Wellworthy, a modern publishing and media company focusing on the health and wellness industry.
Ash joins the Affiliate Marketing 2.0 podcast to share details on his background as an exited review publisher in the home furniture space, his current role at Wellworthy, and his general thoughts on publishing and media.
Josh and Ash discuss topics like:
- What publisher whitelisting is and why it is a core offering at Wellworthy
- How whitelisting can reduce ad costs for brands
- How brands can strategically use third-party reviews in both top-of-funnel and bottom-of-funnel campaigns
- Why publishers need to diversify their business and traffic sources from just Google
If you're an affiliate marketer, performance marketer, publisher, or brand rep, be sure to tune in and learn about how modern publishers operate.
Learn more about affiliate marketing:
LinkedIn
Affiliate Discovery Call:
https://meetings.hubspot.com/josh1364/affiliate-discovery-call-?uuid=4f57ac7b-0da1-46e9-b6d1-5e6f1531c527
Follow Josh on LinkedIn:
https://www.linkedin.com/in/joshua-kennedy-aa405a52
Website:
Imagine Affiliate | Affiliate Marketing 2.0
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