Couverture de The Missing Kei

The Missing Kei

The Missing Kei

De : Edie Woelfle
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The Missing Kei explains tech stuff in plain English so you can make smart technical decisions. Every week, you'll get real stories, tech terms that actually make sense, and practical advice on strategy and tools. It's the stuff nobody talks about - so you don't make expensive mistakes.Keiboarder, LLC
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    Épisodes
    • Defining Your Core Problem Statement
      Oct 30 2025
      In this episode of The Missing Kei, Edie Woelfle discusses the importance of staying focused in product development by having a clear core problem statement. The core problem statement guides the product's mission and serves to prevent 'feature bloat', the addition of unnecessary features that can lead to confusion and wasted resources. Edie provides a formula for creating a clarity-inducing problem statement which enumerates the 'who, what, and why' - the specific group the product is aimed at helping, the outcome they need, and the reason why they need it. With emphasis on being specific, avoiding vagueness and resisting the urge to jump to solutions, Edie underscores the need for every new feature to directly address the core problem. A practical example highlighting an $80,000 wasted feature serves as a warning case to further strengthen the presented theory. Edie then encourages listeners to test out their core problem statement for clarity and relevance.
      • A to Z Tech Terms for First-Time Founders | Keiboarder
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      4 min
    • Real Problem vs. Nice-to-Have Solution
      Oct 23 2025
      In this episode of The Missing Kei, host Edie Woelfle explores the crucial step of prioritizing features when building apps, emphasizing the clear differentiation between 'must-haves' and 'nice-to-haves'. She likens these concepts to a sandwich, where must-haves are the essential bread and fillings that define the sandwich, while the nice-to-haves are like the condiments, adding flavor and variety but not necessary for the basic function of the sandwich. Edie further advises on focusing and investing primarily in the must-haves (core features) during the initial stages of app development, creating an MVP, testing the functionality, and then gradually incorporating the nice-to-haves based on user feedback and actual needs. The episode also discusses the importance of a well-planned roadmap and includes strategies to prevent distraction by 'shiny objects' or features that may seem attractive but do not directly contribute to the core function of the app. Edie successfully provides a framework to help startups turn tech chaos into a structured product development process, ensuring financial solvency and eventuality of product launch.
      • Favorite Tools for First-Time Tech Founders | Keiboarder
      • A to Z Tech Terms for First-Time Founders | Keiboarder
      • Must-Have vs. Nice-to-Have: How to Build Your Tech Product Without Wasting Money | Keiboarder
      • Real Problem vs. Nice-to-Have Solution
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      4 min
    • What's an MVP and Why Do You Need One?
      Oct 16 2025
      In this episode of "The Missing Kei", Edie Woelfle explains the concept, benefits, and process of building Minimum Viable Products (MVPs) for startups. She highlights the vast savings in time and money startups can achieve by beginning with a simplified version of their product, using it to learn about user needs, and scaling accordingly. The podcast delves into the steps to build an MVP, including defining the main problem, outlining key features, assembling the right team, setting up a simple process, and incorporating analytics from day one. Woelfle also discusses common mistakes startups make, such as opting for cheaper, low-quality MVP construction and failure to implement processes early on. Furthermore, she emphasizes the concept of MVPs through examples of real-life successful companies, like Amazon, Twitter, and Dropbox, that began their journey with an MVP. The episode wraps up with a comprehensive MVP checklist that aid listeners in effectively maneuvering the tech world.
      • A to Z Tech Terms for First-Time Founders | Keiboarder
      • Favorite Tools for First-Time Tech Founders | Keiboarder
      • What's an MVP? The Smart Way to Launch Your Tech Product | Keiboarder
      • What's the Difference Between a Figma Prototype and an MVP? | Keiboarder
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      5 min
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