🗓️ FREE 2027 Goal Setting & Business Planning Workshop | Tuesday, Dec 8 at 11am ET on Zoom
Save your free seat: https://ryan-holub.kit.com/cca2865490

Walk into 2027 with a real plan. In 90 minutes, we’ll work backward from the life you want to your daily number, pick the 2–3 lead sources worth going all in on, and build your one-page 2027 business plan live, with a free workbook. Seats are limited.

Ep 9: Step 6 – Decide

Most agents decide what’s working based on how they feel. Feelings lie. Numbers don’t.

This is the final step of the Mile Deep Method. I break down how to use your numbers to decide which lead sources to scale, which to fix, and which to cut.

In this episode:

• The full funnel to track for every lead source, from leads in to closings and income
• How to find the real bottleneck before you change anything
• My scale, fix or stop rule, and why I only keep a source that returns at least 2X
• How an Inner Circle agent with 47 seller leads went from 2 appointments to booking 7 in one day, just by fixing her scripts
• Why I stopped Realtor.com after 90 days, and how my open houses went from about 1.8X to 10X
• Why you rerun the method every quarter

Homework: Pull your last 12 months of closings and count them by lead source. Then set up a scorecard that tracks each source from lead to close.

🔗 Free Mile Deep Worksheet: https://miledeepmethod.lovable.app/worksheet
🔗 The Mile Deep Method course. Use code PODCAST for $100 off: https://miledeepmethod.lovable.app/course
🔗 The Inner Circle, with group coaching every other week and a one-on-one with me on the off weeks: https://ryanholub.com/shop/c78a5c29-91c8-456a-9c57-2fc50c438772

If this episode helped you, leave a review and send it to one agent who needs to hear it.

Ep 7: Convert (Step 4 of the Mile Deep Method)

Most agents jump straight to “What neighborhoods are you looking at?” and that’s exactly why they lose the listing to someone else.

In this episode, I break down Step 4 of the Mile Deep Method: Convert. This is how you turn conversations into booked appointments and signed clients, even when the seller is interviewing 7 other agents.

In this episode:

• The A-to-B Method: inspired by Keenan’s Gap Selling. Learn everything about where they are now (Point A), where they want to be (Point B), and insert yourself as the solution to close the gap
• The 80/20 rule: ask and listen 80% of the time, talk 20%
• Speed bumps: why the real objection is almost never interest rates or “we need to sell first”
• The 4 question types: probing, process, provoking, and validating, with real examples for buyers and sellers
• How provoking questions move up a client’s timeline: “What happens if this is still true a year from now?”
• 2 listing stories: the $3.4M listing I won by uncovering what the seller didn’t even know he wanted, and the seller interviewing 7 agents who chose me because I solved her real problem

Next week is Step 5: Follow Up, and where most of the money in this business is hiding.

Resources mentioned:
FREE Mile Deep Worksheet: https://miledeepmethod.lovable.app/worksheet
Mile Deep Course: https://miledeepmethod.lovable.app/course (use code PODCAST for $100 off)
My Inner Circle (Coaching + Community): https://ryanholub.com/shop/c78a5c29-91c8-456a-9c57-2fc50c438772
Gap Selling by Keenan (the book that inspired the A-to-B Method)

If this episode helped you, leave a quick review on Apple Podcasts or Spotify and send it to one agent who needs to hear it.