Cover of EP 9: Step 6 - Decide

EP 9: Step 6 - Decide

EP 9: Step 6 - Decide

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Ep 9: Step 6 – Decide

Most agents decide what’s working based on how they feel. Feelings lie. Numbers don’t.

This is the final step of the Mile Deep Method. I break down how to use your numbers to decide which lead sources to scale, which to fix, and which to cut.

In this episode:

  • The full funnel to track for every lead source, from leads in to closings and income
  • How to find the real bottleneck before you change anything
  • My scale, fix or stop rule, and why I only keep a source that returns at least 2X
  • How an Inner Circle agent with 47 seller leads went from 2 appointments to booking 7 in one day, just by fixing her scripts
  • Why I stopped Realtor.com after 90 days, and how my open houses went from about 1.8X to 10X
  • Why you rerun the method every quarter

Homework: Pull your last 12 months of closings and count them by lead source. Then set up a scorecard that tracks each source from lead to close.

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