Join us in this enlightening episode as we delve into the subtleties of selling without the hard sell. Our guest, Hywel Carver, co-founder of Skiller Whale, shares insights from revolutionizing B2B learning with a focus on genuine engagement and value. This session is packed with strategies for building a B2B company without pushy sales tactics, featuring real-world applications and practical advice for any business looking to grow authentically. Tune in to learn about non-traditional sales scaling, relationship building, and developing a pricing strategy that truly resonates with your clientele.

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About The Messy Growth Show:

⁠⁠https://messygrowthshow.com/⁠⁠

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Welcome to The Messy Growth Show – the podcast that explores the messy journey of growth in business and life. In this episode, hosts Christian Godoy Jørgensen and Søren Skovdahl Hansen sit down with Ron Gidron, founder of xtype, to uncover the raw and insightful truths about starting and growing a business from the ground up. From navigating the complexities of the B2B SaaS enterprise space to fostering collaboration within a team, Ron shares his invaluable experiences and wisdom. He delves into the challenges and triumphs of entrepreneurship, emphasizing the importance of persistence, understanding the client's pain points, and the significance of focusing on sales strategy. Tune in as we learn about Ron's journey from a farmer to a tech entrepreneur, the trials and triumphs of building a company, and the pivotal role of customer feedback in shaping a successful product. Join us as we unravel the messy and inspiring growth story of Ron Gidron and xtype and gain valuable insights for your entrepreneurial journey. This is The Messy Growth Show – where the messy parts are just as important as the growth.

In this episode, we have a special guest joining us, Zsuzsa Kecsmar, the co-founder of Antavo, and how they are revolutionizing the industry of customer loyalty programs.

Zsuza challenges the common belief that startups must solely focus on scalable actions, revealing how doing things that don't scale has been imperative to their growth.

Dive into the Antavo's challenging journey of making loyalty programs easier to launch and adjust, add new features, and ultimately create better customer experiences.

She shares valuable insights on pricing strategies, the huge importance of partnerships, and expanding their target audience.

What you will learn

• Transforming the traditional "earn and burn" model to innovative and engaging experiences for brands like KFC and BMW. Learn the future of loyalty today!
• The discovery of "partnerships", and finding the "right" partners ... and how that shaped their success.
• Understand how Antavo helps redefine the way brands connect with their customers and the role of technology in enhancing loyalty experiences.
• The journey to finding the right pricing strategy
• Not finding the ONE growth campaign to double-down on, and doing the things that don't scale.

Connects with Zsuzsa Kecsmar:

LinkedIn

About Antavo: https://antavo.com/

Some amazing Antavo case studies: https://antavo.com/case-studies/

Subscribe for more messy growth stories:

Listen on Apple Podcast 

Listen on Spotify Podcast 

Listen on Google Podcast 

Watch on Youtube 

About The Messy Growth Show:

⁠https://messygrowthshow.com/⁠

Follow us on Linkedin