Feeling stuck when it comes to planning your content for the year?

You know you should be posting. You know you need visibility. But when it comes to creating a proper content plan that actually brings in customers — not just likes — it feels overwhelming.

In this Business Owners Smashing It Online session, Nik Cree breaks down a practical, no-fluff strategy to plan 12 months of content in a way that builds authority, generates leads, and moves prospects from “just looking” to “ready to buy.”

Join our free live training every Tuesday from 6–7:30pm AEST👉 Register here: https://ezyurl.co/bosio

What You’ll Learn:

Why getting leads is easy — but converting them is the real challenge

The 5 core reasons people don’t buy (and how to address them in your content)

How to build a “bridge” that moves prospects from interest to action

Why most businesses waste leads (especially from ads and events)

A simple framework for planning 12 months of content without overwhelm

How to repurpose one piece of content into multiple formats

Why testimonials and reviews are powerful conversion tools

How to use objections and FAQs as ready-made content ideas

The importance of making content creation non-negotiable

Why It Matters:

Most business owners think they have a lead problem. In reality, they have a conversion and trust problem.

If your content doesn’t reduce doubt, answer unspoken questions, and build certainty, people will stay on the “other side of the river” — researching, hesitating, and choosing someone else.

A structured 12-month content plan turns your marketing into an asset. It builds authority, creates safety, and makes it easier for people to say yes without you having to chase or hard-sell.

Done consistently, it positions you as the obvious choice.

About The Speaker:

Nik Cree is the founder of SmashGo and host of Business Owners Smashing It Online. He helps small business owners build authority, automate marketing systems, and use content strategically to generate consistent leads and customers.

Timestamps:

00:00 Why content feels overwhelming for business owners

03:37 The real purpose of content in business

06:07 Why leads aren’t the problem — conversion is

13:31 The 5 reasons people don’t buy

19:11 Building the “bridge” from prospect to customer

30:33 Using value-first content to attract clients

38:23 Repurposing content across multiple platforms

43:22 Turning one session into weeks of content

50:37 Creating your 12-month content planner

57:46 Making content creation non-negotiable

Want weekly tips that will help support and grow your business?

Join us Live every Tuesday 6pm - 7:30pm AESTRegister here: ⁠SmashGo.co/Bosio⁠