In episode 8 of The Marketing Update Podcast, Emma and David go bold from the start, declaring that attribution is dead, a bunch of nonsense and overall a fool's errand. They discuss what attribution (tracking) is, how reliable/unreliable it can be, human behaviour, how AI is changing the landscape and making it even harder and ways you can use data instead to progress your team and marketing campaigns.

Tune in to hear David's latest dad joke - it's a good one!

Useful links for this episode:

https://www.linkedin.com/feed/update/urn:li:activity:7325427611919073280/

https://developers.google.com/search/docs/essentials

https://www.spyfu.com/blog/monitor-brands-ai-mentions-chatgpt/

https://open.spotify.com/episode/47wf8epS1IdWlXGdrnzw8j?si=1fa9947f11a84951

https://www.youtube.com/watch?v=8LmZCMmNPkM

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.

This is episode 2 of a new series of mini-episodes focussed on the "Did you miss it?" segment for marketing updates you might have missed. Every two weeks we'll be dropping a short episode full of marketing updates to keep you satiated in between our full topic episodes.

This week we discuss:

• Google's new AI courses
• Popeyes chicken gets a new CMO: does hiring with background relevance = success?
• Pantene's viral expired campaign
• Harvard Business Review's "Does the Chief Marketing Officer Role Need an Update?" article

Useful links for this episode:

https://www.marketingdive.com/news/pantene-turns-alix-earles-viral-tiktok-post-into-collection-campaign/746773/

https://hbr.org/2025/05/does-the-chief-marketing-officer-role-need-an-update

https://www.marketingdive.com/news/pantene-turns-alix-earles-viral-tiktok-post-into-collection-campaign/746773/

https://www.marketingweek.com/popeyes-uk-first-ever-cmo/

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.

In episode 6 of The Marketing Update Podcast, Emma and David dig into the meaty topic of YouTube channels: their dos and don'ts, share strategy tips, real-world examples, and get honest on the reality of growing a YouTube channel as a business. They also chit-chat about Hootsuite's new tool and a couple of contrasting new Influencer reports. Allow the nectar to pour into your ears on this episode.

Useful links for this episode:

https://www.forbes.com/sites/insights-adobe-microsoft/2025/03/31/your-guide-to-marketing-in-the-era-of-ai/

https://www.hootsuite.com/resources/blog/dm-automation-guide

https://www.marketingweek.com/ryanair-subscriber-price-leadership/

https://www.marketingdive.com/news/influencer-marketing-surges-heres-what-numbers-say/743715/

https://www.youtube.com/@headspace/featured

https://www.socialpilot.co/youtube-marketing/youtube-statistics

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.

This is episode 1 of a new series of mini-episodes focussed on the "Did you miss it?" segment for marketing updates you might have missed. Every two weeks we'll be dropping a short episode full of marketing updates to keep you satiated in between our full topic episodes.

This week we discuss:

• Forbes AI guide for marketers
• RyanAir’s new subscription model
• Hootsuite’s new automation (+ guide)
• The latest stats and trends you need to know in influencer marketing

Useful links for this episode:

https://www.forbes.com/sites/insights-adobe-microsoft/2025/03/31/your-guide-to-marketing-in-the-era-of-ai/

https://www.hootsuite.com/resources/blog/dm-automation-guide

https://www.marketingweek.com/ryanair-subscriber-price-leadership/

https://www.marketingdive.com/news/influencer-marketing-surges-heres-what-numbers-say/743715/

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.

In episode 4 of The Marketing Update Podcast, David and Emma confabulate over Instagram’s new community feature, Nike & Skims new collab, and then dissect the brands they think are killing their marketing right now (hint: it’s not Tesla). They take a look into Hoka, Duolingo, Patagonia and Hubspot to figure out exactly how they are doing it. You’ll leave this episode refreshed with ideas you can take to work and apply because they've done all the hard work for you.

Useful links:

Hidden genius of Patagonia's Marketing

The Success of Patagonia’s Marketing Strategy

How a vest turned Patagonia into a multi-billion dollar brand

HOKA Marketing Strategy: From Mountain Trails to Dominating The Performance Footwear Category

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.

In Episode 3 of The Marketing Update Podcast Emma and David chat about the rise of the niche streaming service, Instagram's most recent algorithm updates and have a conversational deep-dive into marketing trends for 2025 that you should be keeping your eyes on.

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.

In Episode 2 of The Marketing Update Podcast Emma and David discuss Instagram's latest algorithm updates, the pitfalls of 'finfluencer' marketing and then share their thoughts and personal experiences on marketing consulting. Join them for a laid back conversation with real insights as they try to help you figure out if you should start consulting in the next 12 months.

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.

In the first episode of The Marketing Update Podcast David and Emma discuss AI and it's potential uses in future marketing, the rise of YouTube among Gen Z and everything X / Twitter. Join them as they delve into their personal experiences with the platform, good and bad, and the future of it with Elon Musk.

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.