Paul Duxbury reports from Basel in Switzerland again and discusses his views that Ted Talks have seen a dip in quality over the last few years, while YouTube has just reached a potentially watershed moment in TV history, beating the BBC for each. Or has it? #youtube #bbc #advertising #barb #tvviewingexperience #tvviewwers #television

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Paul Duxbury dials in direct from Basel in Switzerland to discuss the power of AI agents in workflows, while Warren tips his hat to the power of nostalgia marketing and brand collaborations with Netflix powerhouse Stranger Things. They also discuss the advantage and disadvantage of getting sponsorship for stadia like the Tottenham Hotspur Stadium.

#strangerthings #strangerthings5 #tottenham #tottenhamhotspurstadium #marketing

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Should all marketers be doing something different to get out of their bubble and to understand customers better? Join Warren Fiveash and Paul Duxbury as they dive into the what all marketers should be thinking about in 2026. From expanding empathy and relearning fundamentals to embracing wellness and designing for attention scarcity, this week's episode looks at what might lie ahead for all marketers this year. #marketing #ai #empathy #curiosity #brand #customers

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Paul and Warren dive into Christmas this week, discussing whether the Christmas season is actually the greatest brand ever? And has Amazon just changed the Christmas number one after its deal with Kylie? Meanwhile Paul debates that Snickers has nailed its position as the ideal treat.

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Paul talks about his trip to the Effie Awards in Belgium, while we debate whether the pulled McDonald’s ad in the Netherlands was down to AI or just off brand, and are Loop ear plugs going to take off in 2026?

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Paul and Warren discuss the FIFA World Cup draw and whether the ceremony was a step too far, why the Save the Children advert might just be the best Christmas ad this season and whether there is a gap in the market for brand positioning.

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Paul and Warren sit down in their sheds to discuss sa crucial moment for AI and marketing, the power of Specsavers’ add and how to maintain consistency, and whether the Great British pint of beer could do with a rebrand.

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