Couverture de The Marketing Matters Podcast with Beth Gebhard

The Marketing Matters Podcast with Beth Gebhard

The Marketing Matters Podcast with Beth Gebhard

De : Beth Gebhard
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 Does marketing today feel like a gigantic overwhelming mess of social media and SEO and videos and emails and PR and content and … well, just trying to keep up with it all is making you feel batshit crazy? There is just SO MUCH NOISE out there telling you all the many ways that you need to be marketing your small to mid-sized business. Join Beth Gebhard, Marketing Strategist and Founder of Gebhard Strategy. A 23-year marketing professional with experience working for major brands (including Random House, The Walt Disney Company, and The Oprah Winfrey Network) and small startups alike––as she guides you through this wild west of marketing ... one matter at a time. To connect with Beth, please visit GebhardStrategy.com, LinkedIn at https://www.linkedin.com/in/bethgebhard/, or Instagram at @GebhardStrategy.2022 Economie Marketing et ventes
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    Épisodes
    • Stop Overlooking the GREAT opportunity that is LinkedIn

      Stop Overlooking the GREAT opportunity that is LinkedIn
      May 10 2022

      Today, I'm joined by THE LinkedIn expert, Louise Brogan. Please promise me that you will listen to this episode because I am telling you: LinkedIn is the most overlooked and underutilized option for you and there's GOLD in those hills. Truly.

      I mean, let's just be honest, folks on LinkedIn have money to spend. So, why shouldn't they spending it on YOU. And, if you're thinking, you're a creative and there's no place for creatives on LI, you're wrong. And, she'll give you a specific case study of an artist who made a killing off of sharing her art on LinkedIn. From personal pages vs. company pages, to lead attraction tactics, to how often to post and what content works, to optimizing your profile, we cover it all here!

      Also, this is the final episode of this short-lived podcast experiment for me. I am closing my business in order to accept a new VP, Marketing role with the podcast QUEEN: Amy Porterfield! It's a job of a lifetime, and I'm seizing it.

      Thank you so much for your support for me over the years, and I do hope you'll remember that marketing is simply about attention, connection, and trust. It's not about the latest trends and quick hits. It's a long game built from the foundation of your brand. And, it should be FUN!

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      1 h et 16 min
    • Five Marketing Mistakes I see Business Owners Making

      Five Marketing Mistakes I see Business Owners Making
      May 3 2022
      First, let's just be clear ... I may be able to diagnose these five mistakes I'm seeing, but I have also been guilty of every single one of them at some point. Guys, I am one of you –I'm wearing "all of the hats" in my business and trying to actually make a living in it, too. And, it's really freakin' hard to market your business and do it well, consistently. Trust me, I really do know. So, now that we have that part clear, in this epsidoe I talk about the five top marketing mistakes I see business owners making including:
      1. Not having a deep sense of your brand.
      2. Not having a marketing plan.
      3. Not measuring your efforts.
      4. Not trying out new tactics.
      5. Not being organized.

      C'mon ... you know you're guilty of at least ONE of these. So, tune in to hear how you can tackle it starting today!

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      Are you subscribed to my email newsletter? Sign up here!

      And, connect with me on LinkedIn or Instagram.
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      22 min
    • Talking Brand with Simplified® Founder and bestselling author Emily Ley

      Talking Brand with Simplified® Founder and bestselling author Emily Ley
      Apr 26 2022

      Let me just tell you, in this episode of the podcast, you are going to hear from a brand MASTER on how to build a recognizable and successful brand ...from a MULTI-TALENTED writer on how to be a success passionpreneur ... from a HEART-CENTERED business owner on how to build a business and a life you love ... from a SMART and self-reflective woman evolving and broadening both her business and legacy.

      This is a NOT-TO-BE-MISSED episode with my dear friend and powerhouse Simplified® Founder Emily Ley. I'm so lucky to call her my friend since 2016 upon the launch of her first book, "Grace Not Perfection."

      I adore Emily for all that she is and all the goodness that she puts out into the world. Listen, learn, and fall in love ... promise you will.

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      Are you subscribed to my email newsletter? Sign up here!

      And connect with me on LinkedIn or Instagram.
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      56 min
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