The Marketing Circus: Step Right Up

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The Marketing Circus: Step Right Up

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Most marketing “best practices” aren’t best. They’re just habits.

In episode 4 of Permission to Rant, we call out the clown behaviour still happening across marketing, from gating content to chasing virality.

We discuss why hiding value kills trust, why copying competitors just doesn’t work, why forced thought leadership falls flat, and how trying to do everything is making marketers worse at what actually matters.

If you’re trying to figure out where AI actually fits in your marketing workflow, this one’s for you.

Come rant with us.

Permission to Rant is a marketing podcast about B2B marketing, storytelling strategy, AI in marketing, and fixing broken content systems.