Planning a B2B event isn’t just about logistics—it’s about creating memorable experiences that build trust, deepen relationships, and drive real ROI. In this episode of The Marketing Blender Show, Ryan Heath and Lisa Albert break down exactly how to execute customer experience events that actually move the needle.

From defining the right audience to designing “wow” moments your attendees will never forget, this conversation dives into the strategic and practical elements of event planning. You’ll learn how to balance budget with impact, create meaningful content (beyond slide decks), and use personalization to stand out in a crowded digital world.

They also explore creative ways to:

-Increase attendance with value-driven incentives (like professional headshots)

-Design experiences that feel thoughtful and intentional

-Turn small events into powerful sales and relationship-building opportunities

-Maximize post-event follow-up to extend impact and drive conversions

Whether you’re hosting a large-scale customer event or an intimate executive gathering, this episode will help you rethink how events can become one of your most powerful marketing and sales tools.

If you’re a B2B marketer looking to build stronger connections and create experiences your audience actually remembers—this one’s for you. 🚀

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What if your next B2B event isn’t just an expense—but a long-term trust builder that drives real business growth?

In this episode of The Marketing Blender Show, Ryan Heath and Lisa Albert sit down to unpack the real why behind client events—from large-scale summits to intimate dinners. They explore how experiential marketing strengthens your brand, deepens customer relationships, and creates the kind of trust that keeps clients choosing you—even when competitors offer lower prices.

You’ll learn:

-Why brand experience goes far beyond your logo

-How events create “stickiness” with existing customers

-The hidden ROI of trust, loyalty, and emotional connection

-When to invite prospects vs. customers (and why combining them works)

-How to use events to launch products, accelerate deals, and support ABM strategies

-Practical ways to align events with your overall marketing strategy

If you’ve ever questioned whether events are worth the investment—this conversation will shift how you think about ROI in B2B marketing.

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What is it really like to run a business with your spouse? In this candid episode of The Marketing Blender Show, Dacia Coffey sits down with her husband and business partner, Kyle Coffey, to unpack the unfiltered truth behind building multiple businesses together.

From scaling an oil & gas operation to launching a successful B2B marketing agency, they’ve experienced the highs, the chaos, and everything in between. This conversation dives into what most couples don’t talk about—money conflicts, decision-making speed, emotional pressure, and how business can either strengthen or strain your relationship.

If you're a B2B leader, entrepreneur, or considering going into business with your partner, this episode will challenge how you think about alignment, risk, and long-term growth.

In this episode, you’ll learn:

-Why running a business together acts as a “magnifying glass” on your relationship

-How to align on money, risk, and reinvestment strategies

-The importance of defining worst-case scenarios (before they happen)

-How different thinking styles can either clash—or create powerful outcomes

-Practical ways to separate business and personal life without losing connection

This isn’t theory—it’s real experience from over a decade of building, failing, pivoting, and growing together.

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