In the final episode of this series for The Margeteers, the Margarets focus on how to avoid wasting marketing budgets, regardless of company size. They explore common pitfalls, from over-collaboration and extended approval processes in large companies to over-investing in the wrong priorities for startups.

They also discuss how to recycle and scale content, the importance of setting realistic expectations for ROI, and how partnerships can help stretch your budget further.

Key Takeaways:

• Small companies often waste money by skipping foundational work or investing in short-lived assets.
• Large companies face risks of time and resource waste due to over-complexity, excessive collaboration, and slow decision-making.
• The value of partnerships and collaborations to maximize reach and impact while sharing costs.
• How to balance subjective feedback with actionable, value-driven changes to creative projects.
• Tips for creating scalable content and leveraging it across multiple platforms to amplify impact.

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In this episode of The Margeteers, tune in to understand how to make the most of big budgets while staying agile and aligned with business goals!

This episode is all about how larger, more mature companies utilize their marketing budgets. Margaret Bouse and Margaret Sherer discuss the opportunities and challenges of managing multimillion-dollar budgets, balancing brand-building activities with lead generation, and ensuring cross-functional coordination.

They also share stories of creative campaigns, managing complex Martech stacks, and the lessons learned from high-stakes marketing investments.

Key Takeaways:

• The role of field marketing, vertical marketing, and global campaigns in large organizations.
• How to balance between brand awareness initiatives and lead-generation activities.
• The complexities of managing large-scale projects, including roadshows and experiential marketing.
• How to prevent waste by streamlining approvals and ensuring ROI from high-production campaigns.
• The importance of discretionary funds for seizing unplanned opportunities.

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In this episode of The Margeteers, Margaret Bouse and Margaret Sherer discuss the complexities of budgeting for startups and scale-ups. They chat about how early-stage companies can prioritize their spend, focusing on critical foundational activities like defining the ideal customer profile (ICP) and working toward product-market fit.

The Margarets also share insights on how to educate stakeholders about the significance of investing in early foundational work and how to frame marketing budgets for maximum impact.

Key Takeaways:

• The importance of testing and learning before scaling marketing efforts.
• Allocating budgets for ICP identification, A/B testing, and messaging validation.
• Negotiating with stakeholders to ensure alignment on “learning budgets” and foundational investments.
• Leveraging generative AI tools for efficiency and insights, including defining ICPs and testing hypotheses.
• Why startups should focus on organic strategies before moving into paid campaigns.

Visit us at https://www.themargeteers.com to find us everywhere you listen to your favorite podcasts.

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