Photographers love to say Facebook is dead.

It isn’t.

They’re just using it like Instagram — and that’s the problem.

In this episode of The Loud Lens, photographer, author, and industry speaker Khandie Rees explains how Facebook actually works for photographers, why it’s one of the strongest trust-building platforms available, and how it quietly converts clients when used correctly.

This episode covers:

• Why Facebook is a relationship platform, not a discovery one
• What Facebook reach and interaction really mean
• How trust is built through familiarity and conversation
• Why business pages matter more than you think
• How photographers misuse Facebook groups
• Real examples of Facebook content that works for wedding, family, boudoir, and commercial photographers
• Which Facebook stats actually matter — and which don’t

If Instagram introduces potential clients to you, Facebook often reassures them that you’re the right choice.

This episode explains how — without chasing trends, virality, or burnout.

Evoto’s AI headshot feature sparked intense backlash — not just because of AI, but because of how trust, transparency, and communication were handled.

In this episode of The Loud Lens, Khandie examines publicly visible product features, marketing language, and industry reaction to unpack why photographers felt blindsided — and what this moment reveals about the fragile relationship between tech platforms and creative professionals.

This is not an accusation or an anti-AI rant.
It’s a measured discussion about perception, responsibility, and why how innovation is introduced matters.

Why Instagram Isn’t Working for Your Photography Business (And It’s Not the Algorithm)

Instagram isn’t dead — but the way most photographers use it absolutely is.

In this episode of The Loud Lens, photographer, author, and industry speaker Khandie Rees breaks down the biggest social media pitfalls photographers fall into on Instagram — from follow-for-follow and engagement pods to chasing viral reach with zero business return.

This isn’t another “post more Reels” episode.

Instead, Khandie explains what Instagram terms actually mean in plain English, including:

• What “viral reach” really is (and why it rarely leads to bookings)
• What Instagram considers real interaction vs surface-level noise
• How photographers actually build trust on social media
• What showing authority looks like without becoming salesy or arrogant
• Why likes and followers don’t equal clients
• Which Instagram stats actually matter for service-based photographers

If you’re a photographer using Instagram to grow a business — not just a following — this episode will help you stop chasing tactics and start using the platform with clarity and intent.

🎙️ Next episode: why Facebook works completely differently for photographers — and why most people get that wrong too.