In episode 30 of The Lo-Down, Lorenzo Mercado sits down with Nick Rossi — a former chief engineer on tugboats, turned real estate investor and construction business owner — to unpack how he leveraged grit, mentorship, and a 3.5% FHA loan to break into multifamily real estate and scale a construction company.

Nick shares practical advice on managing contractors, buying or building businesses, and using hands-on experience to fuel growth. If you're in real estate, construction, or just looking to transition into entrepreneurship, this is your episode.

We cover:

• Nick’s journey from tugboats in Alaska to real estate investing
• How he used an FHA loan to kickstart his first multifamily deal
• Managing contractors the right way: scope, systems, and communication
• Lessons from building a scalable painting and construction business
• The pros and cons of acquiring a business vs. starting from scratch
• Why education, networking, and time management are game changers
• The transition into short-term rentals and the future of hospitality

Please give a 5 STAR REVIEW on Spotify or Apple Podcasts and SHARE this episode.

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👥 Connect with Nick Rossi:
Instagram: www.instagram.com/nlrossi

🚀 Connect with Lorenzo Mercado
Instagram: https://www.instagram.com/lorenzo.mercado_
Website: https://www.mercasaventures.com

🎙️Podcast on Apple: https://podcasts.apple.com/us/podcast/the-lo-down/id1764777761
🎙️Podcast on Spotify: https://open.spotify.com/show/1YjwXXjvFT3mqve6uMF983?si=d2501028127246f3
Youtube: https://www.youtube.com/@Lorenzo.Mercado

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Chapters
01:14 – From Tugboats to Real Estate: A Unique Journey
05:18 – Transitioning to Real Estate: Finding a Mentor
12:00 – Building a Construction Business: Lessons Learned
17:54 – Managing Contractors: Communication is Key
23:53 – Navigating Business Growth: Learning from Mistakes
28:56 – Buying vs. Starting a Business: Insights on Acquisition
31:00 – Navigating Non-Compete Clauses
31:30 – The Journey of the First Multifamily Deal
33:21 – Lessons Learned in Real Estate
34:41 – Financial Insights from the First Deal
36:50 – Advice for First-Time Investors
38:06 – Permitting and Construction Challenges
40:58 – Transitioning to Short-Term Rentals
42:28 – Exploring Hospitality Opportunities
45:52 – Hotel Acquisition Strategies
50:02 – Advice for Aspiring Hotel Owners
52:36 – Time Management for Multiple Ventures

In this episode of The Lo-Down, Lorenzo Mercado sits down with Tony Hoong — better known as The CPA Dude — to break down practical, legal tax strategies that can help you keep more of what you earn in 2025 and beyond.

Whether you’re a W2 employee, side hustler, small business owner, or real estate investor, this episode is packed with actionable tips your CPA probably isn’t telling you. Stick around to the end so you don't miss any key strategies that could save you thousands of dollars.

We cover:

-The Building of the CPADude Tax Firm
-How W2 workers can reduce taxes
-Deductions most people miss and how to audit-proof your finances
-How to use the Augusta Rule to rent your home to your business — tax-free
-Real estate investor strategies like bonus depreciation and cost segregation
-Property Business & Entity Formation

Tony simplifies the complex and delivers strategies you can start implementing today.

Please give a 5 STAR REVIEW on Spotify or Apple Podcast and SHARE this episode.

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👥 Connect with Tony Hoong:
Website: https://thecpadude.com/
Instagram: https://www.instagram.com/TheCPADude_


🚀 Connect with Lorenzo Mercado
Instagram: https://www.instagram.com/lorenzo.mercado_
Website: https://www.mercasaventures.com

🎙️Podcast on Apple: https://podcasts.apple.com/us/podcast/the-lo-down/id1764777761
🎙️Podcast on Spotify: https://open.spotify.com/show/1YjwXXjvFT3mqve6uMF983?si=d2501028127246f3
Youtube: https://www.youtube.com/@Lorenzo.Mercado

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Share it with a friend who needs to hear it!

💡 Ready to stop overpaying the IRS? Hit play.

In this episode of The Lo-Down, Lorenzo Mercado sits down with Charles Lee, founder and CEO of Palmetto Superfoods — one of the fastest-growing açaí bowl brands in California.

What started as a single store in San Francisco has quickly become one of the most talked-about health food brands in California. Charles shares how he went from concept to execution, the mindset it took to scale brick-and-mortar, and why a focus on product quality over hype has been the key to long-term growth. From lessons in branding and leadership to scaling a brick-and-mortar business the right way, this episode is packed with insight for anyone looking to build a multi-million dollar brand from the ground up.

If you're an entrepreneur, real estate investor, or aspiring founder — this one's for you.

Topics Include:

• The early days of launching a food concept from scratch
• Why obsessing over the product is more important than marketing
• Lessons learned from opening multiple physical locations
• Branding vs. experience: how to get both right
• Building a team and company culture in food & beverage
• The biggest myths about starting a food business

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🔔 Subscribe for weekly episodes on Real Estate, Business, and Taking Action:

👥 Connect with Charles Lee:
Website: https://www.palmettosuperfoods.com
Instagram:https://www.instagram.com/chacharleslee/

🚀 Let’s Connect:
Instagram: https://www.instagram.com/lorenzo.mercado_/

Website: https://www.mercasaventures.com

🎙️Podcast on Apple: https://podcasts.apple.com/us/podcast/the-lo-down/id1764777761

🎙️Podcast on Spotify: https://open.spotify.com/show/1YjwXXjvFT3mqve6uMF983?si=d2501028127246f3

Youtube: https://www.youtube.com/@Lorenzo.Mercado

💬 Like this episode?
Leave a five star review on your favorite streaming platform and share with a friend who would find value.